This Paid Social Media Advertising Specialist position is a remote, full-time marketing role that spans two distinct client-facing businesses owned by the same operator: a high-end luxury nail salon and an independent life insurance agency. The role combines paid ad management, CRM lead nurturing, and proactive outreach to drive foot traffic, online bookings, and policy leads. 

Your Role: Paid Social Media Advertising Specialist

Responsibilities:

• Create, manage, and optimize paid advertising campaigns across Instagram and Facebook for both a luxury nail salon and a life insurance business
• Monitor campaign performance and ensure a strong return on investment from all ad spend
• Set up and manage GoHighLevel CRM to nurture leads through automated follow-ups, email sequences, and text outreach
• Conduct lead outreach and engagement to convert prospects who interact with ads but do not immediately book or convert
• Provide regular reporting and walkthroughs of campaign strategies and results to the business owner
• Target and refine local audiences within a 25–30 mile radius to drive foot traffic and bookings

Requirements:

• Proven experience running paid ad campaigns on Instagram, Facebook, and Meta Ads Manager
• Hands-on experience with GoHighLevel or similar CRM platforms for lead management and nurturing
• Strong understanding of audience targeting, ad optimization, and ROI tracking for local service-based businesses
• High level of attention to detail when managing multiple accounts and campaigns simultaneously
• Strong written communication skills for outreach messaging and ad copy
• Ability to work independently and proactively communicate campaign updates