Senior Google & Meta Ads Specialist

Employment Type: Full-Time
Experience: 5+ Years
Work Arrangement: Remote
Schedule: Monday–Friday, 8:00 AM–5:00 PM Utah, Mountain Time

Job Overview

We are looking for a Senior Google & Meta Ads Specialist to manage, optimize, and scale paid advertising campaigns across Google Ads and Meta Ads (Facebook & Instagram).

The ideal candidate is highly analytical, results-driven, and capable of independently managing multiple campaigns and budgets while delivering measurable improvements in leads, conversions, CPA, CPL, ROAS, and revenue.

Key Responsibilities

• Build, manage, and optimize Google Ads and Meta Ads campaigns.
• Develop paid advertising strategies for lead generation, remarketing, and customer acquisition.
• Manage Google campaigns across Search, Display, Shopping, Performance Max, and YouTube.
• Manage Meta campaigns across Facebook and Instagram, including prospecting and retargeting.
• Conduct keyword research, audience research, competitor analysis, and campaign audits.
• Develop and test ad copy, creatives, audiences, bidding strategies, and campaign structures.
• Monitor budgets, campaign performance, lead quality, CPA/CPL, ROAS, and conversion rates.
• Identify performance issues and proactively implement optimization strategies.
• Analyze data and provide actionable recommendations, not just performance reports.
• Ensure accurate conversion tracking using Google Ads, GA4, Google Tag Manager, Meta Pixel, and Conversions API.
• Prepare clear weekly and monthly performance reports.
• Communicate campaign performance, recommendations, risks, and opportunities to clients and internal teams.
• Stay current with Google and Meta platform updates, policies, and best practices.

Requirements

• 5+ years of hands-on paid advertising experience, with strong Google Ads expertise.
• Proven hands-on experience managing Meta Ads campaigns.
• Strong understanding of lead generation and/or e-commerce campaigns.
• Advanced knowledge of campaign optimization, bidding, targeting, remarketing, and conversion tracking.
• Experience with Google Ads, GA4, Google Tag Manager, Meta Ads Manager, Meta Pixel, and Conversions API.
• Proven ability to improve campaign performance and scale successful campaigns.
• Strong analytical, problem-solving, and reporting skills.
• Ability to independently manage multiple campaigns and budgets.
• Excellent written and verbal English communication skills.
• Comfortable communicating with clients through video calls.
• Strong attention to detail and ownership of campaign performance.

Preferred

• Google Ads certification.
• Meta advertising certification.
• Experience with local lead-generation campaigns.
• Experience working with service-based businesses.
• Experience with landing-page and conversion-rate optimization.
• Experience with CRM and offline conversion tracking.

What We’re Looking For

We need a senior-level paid media specialist who can think strategically, execute independently, and take ownership of results not someone who simply follows instructions or monitors campaign metrics.

The right candidate should be able to analyze, optimize, test, troubleshoot, and scale campaigns while proactively identifying opportunities for improvement.

Someone that has an excellent command of spoken and written English, with the ability to communicate clearly and professionally with clients.