Job Overview

Our client is seeking a creative and detail-oriented Social Media Specialist to develop high-quality visual content that strengthens brand identity and builds a consistent social media presence for a premium construction and renovation business. The ideal candidate has strong short-form video editing skills, a refined visual aesthetic, and the ability to transform raw renovation footage into engaging, polished content that showcases craftsmanship, design quality, and project transformations. This role focuses primarily on brand awareness, visual storytelling, and audience engagement rather than direct sales. You will work closely with the business owner to understand the brand vision, maintain a consistent luxury aesthetic, and refine content based on feedback and established brand guidelines.

Schedule: Flexible hours during Sydney, Australia time zone (20 work hours per week)

Responsibilities:

1. Video Editing and Content Creation

• Edit raw before-and-after renovation footage into engaging, high-impact short-form videos, reels, and social media shorts.
• Develop compelling visual narratives that highlight renovation transformations, craftsmanship, attention to detail, and finished projects.
• Apply professional editing techniques, including pacing, transitions, color correction, music selection, text overlays, and formatting for different social media platforms.
• Create visually consistent content that reflects a premium, luxury brand identity.
• Repurpose existing footage and visual assets into multiple content formats where appropriate.

2. Social Media Management

• Create, organize, and schedule social media posts to maintain a consistent publishing calendar.
• Prepare captions, descriptions, and supporting content that align with the brand's tone of voice.
• Format and optimize content for relevant social media platforms, including Instagram, Facebook, and TikTok, as required.
• Maintain an organized library of raw footage, edited videos, images, and published content.
• Monitor audience engagement and respond to comments or messages when required.

3. Brand Development and Quality Control

• Maintain a consistent visual identity across all social media content, ensuring every post aligns with the business's premium positioning.
• Collaborate directly with the business owner to understand creative direction, content priorities, and brand expectations.
• Incorporate feedback and adapt editing styles to meet established guidelines and evolving preferences.
• Review all content before publication to ensure accuracy, visual quality, and professional presentation.
• Contribute creative ideas for showcasing completed renovations, design features, project progress, and before-and-after transformations.

4. Content Planning and Optimization

• Help develop a practical content calendar that supports consistent brand visibility.
• Identify opportunities to improve content quality, storytelling, and audience engagement.
• Stay informed about short-form video trends, editing techniques, and platform-specific content formats relevant to luxury renovations and interior design.
• Review content performance where data is available and apply relevant insights to future posts.

Requirements:

• Proven experience in social media content creation, particularly short-form video editing for platforms such as Instagram Reels, TikTok, and YouTube Shorts.
• A strong portfolio demonstrating polished video editing, visual storytelling, and an understanding of premium branding.
• Excellent visual judgment, with the ability to create sophisticated, cohesive, and professional-looking content.
• Proficiency with relevant video editing tools such as Adobe Premiere Pro, CapCut, Final Cut Pro, or equivalent software.
• Understanding of social media content formatting, publishing workflows, and scheduling tools.
• Receptiveness to feedback and the ability to refine creative output based on direction and brand guidelines.

Qualifications:

• Experience creating content for construction, renovation, architecture, interior design, real estate, or other visually driven industries.
• Familiarity with luxury branding, premium lifestyle content, and high-end visual presentation.
• Experience managing social media content calendars and scheduling posts across multiple platforms.
• Basic understanding of social media analytics and content performance metrics.
• Experience creating before-and-after transformation videos that demonstrate project value through visual storytelling.

Key Performance Indicators (KPIs):

• Quality and consistency of published social media content.
• Ability to maintain the established luxury brand aesthetic.
• Timeliness of video editing, content preparation, and scheduled publishing.
• Effectiveness of before-and-after videos in showcasing renovation transformations.
• Consistency of posting and adherence to the content calendar.
• Responsiveness to feedback and improvement in creative output.
• Audience engagement and growth in brand visibility over time.

Ideal Candidate Profile

The ideal candidate is a visually driven content creator who understands that premium social media branding requires more than simply editing videos. They can identify the strongest moments in raw footage, create compelling renovation stories, and deliver polished content that communicates quality and attention to detail. They are organized, proactive, receptive to feedback, and comfortable working directly with a business owner to develop a consistent visual identity over time.

Application Requirements:

• A portfolio of short-form social media videos, particularly before-and-after transformations or project showcases.
• Examples of content demonstrating a premium, luxury, or professional brand aesthetic.
• A list of video editing and social media scheduling tools used.
• A brief description of experience creating content for social media platforms.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.