Job Overview

Our client is looking for a Digital Marketing Specialist (SEO) to establish and scale the digital marketing framework from the ground up for a startup roofing services business launching in Sydney. Serving as the primary marketing function, you will work closely alongside the business owner as a key strategic partner to build processes, execute data-driven campaigns, and take direct ownership of organic and paid growth initiatives.

Schedule

Monday - Friday, 9:00 AM - 5:00 PM AEST, with 1 hour unpaid break (40 work hours per week)

Responsibilities

• Develop and execute SEO strategies to drive organic traffic and improve search rankings for a new market entrant.
• Create and manage a comprehensive content creation strategy aligned with business growth objectives.
• Plan, launch, and optimise pay-per-click advertising campaigns to maximise return on ad spend.
• Oversee marketing personnel, coordinate team efforts, and recruit additional marketing support as the business scales.
• Take ownership of revenue generation through data-driven digital marketing strategies.
• Monitor campaign performance metrics and adjust tactics to meet revenue targets.
• Contribute to overall business strategy beyond marketing, acting as a strategic partner to the business owner.

Requirements

• Proven experience working within or for a digital marketing agency, with demonstrable results in scaling businesses.
• Strong understanding of the Australian market, particularly within the construction or services industry.
• Ability to develop and execute end-to-end marketing strategies independently in a startup environment.
• High level of accountability and comfort with being directly responsible for revenue outcomes.
• Strong analytical skills with the ability to translate data into actionable growth strategies.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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