Seeking a part-time Marketing Analytics & Attribution Specialist to manage measurement, tracking, attribution, and data integrity across a portfolio of 9+ companies.

This person will ensure our marketing data can accurately connect traffic > lead > qualified lead/customer > economic conversion > revenue.

Schedule:

• Monday, Wednesday, and Friday, 8:30 am to 5:00 pm (US Eastern Time, 25.5 hours per week)

Responsibilities:

• Configure and manage GA4 and Google Tag Manager (GTM)
• Implement and QA Google Ads and Meta conversion tracking
• Manage Meta Pixel and Conversions API (CAPI)
• Establish and maintain UTM and GCLID tracking
• Configure and validate form, phone, and call tracking
• Connect marketing sources and campaigns to CRM attribution
• Support offline conversion and revenue attribution
• Build and maintain marketing performance dashboards
• Troubleshoot tracking discrepancies and broken conversion events
• QA data across advertising platforms, websites, analytics, and CRM systems
• Work with Paid Media and other specialists to ensure campaigns are properly tracked before launch
• Help connect campaign spend and lead generation to actual business outcomes and revenue

Required Qualifications:

• Strong experience with GA4 and GTM
• Experience with Meta Pixel/CAPI and Google Ads conversion tracking
• Strong understanding of UTMs, GCLID, attribution, and conversion events
• Experience with call and form tracking
• Experience connecting marketing data with CRM systems
• Experience building reporting dashboards
• Strong troubleshooting and data QA skills
• Ability to manage tracking across multiple companies simultaneously
• Highly organized, detail-oriented, and able to work independently

Ideal Candidate:

Someone who can look beyond clicks and leads and determine whether our marketing data can be trusted all the way through to qualified customers, economic conversions, and revenue.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note:

Please click the Apply Now button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.