Job Overview

Our client is looking for a creative and proactive Social Media Specialist to manage and enhance their digital presence and drive organic engagement.

Schedule

Monday - Friday, 10:00 AM - 2:00 PM AEST (20 work hours per week)

Responsibilities

• Create engaging social media content using existing photos and video footage of the client's outdoor cooling systems, products, and completed projects.
• Edit and repurpose video footage into short-form content and Reels for Facebook and Instagram, and assist with longer-form YouTube video editing as required.
• Plan and maintain a consistent social media content calendar and posting schedule across active platforms.
• Write engaging hooks, captions, and calls to action tailored to different target audiences.
• Create and upload one engaging and relevant blog post per week to the website, including researching appropriate topics, preparing content, selecting suitable imagery, and formatting the post for publication.
• Build genuine community engagement by interacting with relevant businesses, industry pages, and online communities, including platforms such as Reddit and relevant forums where appropriate.
• Conduct ongoing competitor and industry research to identify relevant content ideas, trends, and opportunities.
• Monitor social media analytics and engagement metrics and provide a concise weekly performance report with practical observations and recommendations.

Requirements

• Proven experience in social media content creation and management for product-based businesses.
• Strong content creation and video editing skills, with experience creating Reels and short-form content for Facebook and Instagram.
• Strong understanding of community engagement strategies and organic growth tactics.
• Excellent written English communication skills with the ability to create compelling hooks, captions, and blog posts.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.