Position Summary

We are looking for a Senior Social Media Specialist to manage both organic and paid social for a long-established pool safety company. The business runs three revenue streams — local installation services, national wholesale to resellers, and e-commerce — so you'll be handling both B2C and B2B audiences.

The focus is primarily on paid advertising with organic content support, backed by proper conversion tracking. This role suits someone who already works with AI tools daily and is comfortable owning the technical setup behind campaigns.

Schedule: Full-time, Monday to Friday, 8:00 AM – 5:00 PM Pacific Time (with 1 hour unpaid lunch)

Key Responsibilities

• Paid Advertising: Create and execute campaigns on Facebook, Instagram, and TikTok.
• Organic Content: Manage content across Facebook, Instagram, TikTok, Houzz, Nextdoor, Pinterest, X, Yelp, Google Business, and YouTube.
• Content Planning: Develop content calendars and posting schedules for consistent brand presence.
• Tracking & Analytics: Implement and maintain conversion tracking to measure campaign effectiveness, and report on performance and ROI.
• Community Engagement: Respond to inquiries and comments, and participate in relevant groups and communities.
• Partnerships: Reach out to influencers and build brand partnerships.
• Optimisation: Monitor trends and platform changes, and adapt strategy accordingly.

Qualifications & Requirements

• 5+ years managing both organic and paid social media.
• Daily use of AI tools for research, content production, ad copy, creative testing, and performance reporting. Strong social media experience alone is not sufficient without proven AI proficiency.
• Comfortable with back-end platform administration — Meta Business Manager, ad accounts, pixel setup, conversion tracking, and Google Business Profile.
• Strong knowledge of Facebook, Instagram, and TikTok advertising platforms.
• Experience with conversion tracking and analytics implementation.
• Strong analytical skills to optimise campaigns for ROI.
• Excellent communication skills for community management.
• Demonstrated interest in continuously learning and adapting to new platform capabilities.

Preferred Qualities

• Experience with niche platforms such as Houzz and Nextdoor.
• Construction or home improvement industry experience.
• Experience marketing to both consumer and business audiences.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer:

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately through the 'Contact Us' form on our official BruntWork website.