Job Overview

Our client is seeking a Paid Social Media Advertising Specialist to join their paid media team. This role is designed for a performance marketer with hands-on experience managing paid social campaigns across platforms like Meta, LinkedIn, and TikTok. In this role, you will take ownership across multiple client ad accounts from strategy through implementation, creative testing, data tracking, optimization, and reporting. You will leverage platform automation, clean data signals, and structured creative iteration to drive measurable commercial results.

Schedule

Monday - Friday, 8:00 AM - 5:00 PM AEST / AEDT, with 1 hour unpaid break (40 work hours per week)

Responsibilities

• Develop and implement paid advertising strategies across Meta, LinkedIn, TikTok, and emerging platforms for diverse accounts ranging from local service businesses to national e-commerce brands.
• Build, launch, optimize, and iterate campaign structures using structured testing frameworks for ad creative, audiences, and platform AI features.
• Own tracking infrastructure and data quality, including Meta Pixel, Conversions API (CAPI), TikTok Events API, LinkedIn Insight Tag, GA4, event match quality, offline CRM imports, and consent mode.
• Analyze campaign performance, market trends, and competitor activity to optimize traffic, lead generation, and revenue metrics (ROAS, CPA, CPL, MER).
• Produce clear weekly and monthly performance reports with actionable commentary while identifying new growth opportunities.
• Utilize AI tools (ChatGPT, Claude, Gemini, image/video generators) to streamline reporting, initial copy drafts, creative variants, and data analysis to maximize strategic output.
• Collaborate closely with Account Managers, Creative Leads, and Content Strategists to align campaigns with client objectives.
• Stay current with platform feature releases, betas, and AI automation tools (Meta Advantage+, TikTok Smart+, LinkedIn Accelerate) to maintain a competitive advantage.

Requirements

• Hands-on experience managing paid social campaigns across multiple client accounts and budgets against commercial targets (agency side preferred).
• Proficiency with Meta Ads Manager, LinkedIn Campaign Manager, and TikTok Ads Manager.
• Strong working knowledge of conversion tracking setup across Meta Pixel/CAPI, TikTok Events API, LinkedIn Insight Tag, and GA4.
• Confidence with platform AI/automation tools (Meta Advantage+, TikTok Smart+/Symphony, LinkedIn Accelerate/Predictive Audiences, Pinterest Performance+).
• Demonstrated skill in using Generative AI tools (LLMs and image/video generators) for research, ad copy variation, concepting, and data analysis.
• Experience with reporting automation and dashboard platforms (e.g., Looker Studio, Supermetrics, Agency Analytics).
• Excellent written and verbal communication skills with the ability to explain complex performance shifts clearly to non-technical stakeholders.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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