Job Overview

Our client is looking for a highly driven, commercially minded Growth & Digital Marketing Manager to take ownership of and improve the marketing function across multiple high-growth technology and business projects, including AML Software, Conveyancing Software, and an AI-Enabled Startup Accelerator. This hands-on role involves turning marketing activity into measurable business growth by managing Meta advertising, expanding into Google Ads, leading Instagram and LinkedIn strategies, and building scalable, AI-powered content systems. 

You will work across a portfolio of projects, including:

• AML Software: Supporting the marketing and growth of technology designed for AML and compliance workflows.
• Conveyancing Software: Developing marketing strategies to support a technology solution for the conveyancing industry.
• AI-Enabled Startup Accelerator: Helping build awareness, demand, content, community, and growth around an AI-focused startup accelerator.

Schedule

• Monday - Friday, 9:00 AM - 6:00 PM Sydney Time, with 1 hour unpaid break (40 work hours per week)

Responsibilities:

• Growth & Marketing Strategy: Develop, execute, and refine digital marketing strategies, funnels, and customer acquisition models across multiple projects. Track KPIs, CAC, conversion rates, and overall ROI.
• Paid Advertising & Performance Marketing: Manage, optimize, and scale Meta advertising campaigns. Build out, manage, and execute Google Ads strategies. Conduct continuous A/B testing on audiences, copy, and landing pages.
• Instagram & LinkedIn Marketing: Develop organic growth, engagement, and content strategies for Instagram (Reels, Stories) and LinkedIn (B2B lead generation, thought leadership, founder positioning).
• Social Media & Content: Manage content calendars, repurpose long-form assets into multi-platform content, and maintain brand voice across all portfolio projects.
• AI-Powered Content Engine: Build repeatable AI workflows using tools like Claude to research, write, edit, automate video editing, and scale content production efficiently.
• PR, Partnerships & Brand Growth: Support PR initiatives, identify media/influencer opportunities, and develop strategic partnerships within the target market.
• Marketing Operations & Reporting: Establish performance tracking systems, manage marketing budgets, and deliver clear analytics reporting on growth and ROI.

Requirements:

• 3+ years of experience in digital, growth, or performance marketing.
• Hands-on experience managing Meta Ads; strong experience or proven capability in Google Ads.
• Proven track record in social media strategy, specifically with Instagram growth and B2B LinkedIn marketing.
• Practical experience using AI tools (such as Claude) for content creation, copywriting, and marketing automation workflows.
• Experience with video editing and repurposing content for short-form social assets.
• Strong analytical, organizational, and project management skills.
• Ability to work independently and align with Australian business hours.
• Background or familiarity with PR, partnerships, or brand development is advantageous.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.