Job Overview

Our client is seeking a results-driven Paid Ads Specialist to plan, execute, manage, and optimize paid advertising campaigns across Google Ads and Meta Ads (Facebook and Instagram). The successful candidate will be responsible for developing effective advertising strategies, monitoring campaign performance, managing advertising budgets, and improving return on ad spend (ROAS).

The ideal candidate has hands-on experience managing paid advertising campaigns, analyzing performance data, conducting A/B testing, and implementing optimization strategies to generate leads, increase conversions, and achieve business objectives.

Schedule

• Monday to Friday, flexible between 9:00 AM to 5:00 PM Sydney Time (4 hours per day / 20 work hours per week)

Responsibilities

• Plan, launch, and manage paid advertising campaigns across Google Ads and Meta Ads, aligning strategies with business goals and target audiences.
• Conduct keyword research, audience targeting, competitor analysis, and market research to identify advertising opportunities.
• Create and optimize ad copy, headlines, calls to action, audience segments, and campaign creatives in collaboration with marketing and design teams.
• Monitor and optimize campaign budgets, bids, keywords, placements, and targeting to improve performance and achieve acquisition cost targets.
• Track and analyze campaign KPIs, including CPC, CPA, CTR, conversion rate, and ROAS, using GA4, Google Tag Manager, Meta Pixel, and Conversions API.
• Conduct A/B testing on ad creatives, copy, audiences, and landing pages; identify underperforming campaigns and implement improvements.
• Prepare performance reports with actionable recommendations, collaborate with cross-functional teams, stay updated on advertising trends and policies, and ensure campaign compliance with platform and privacy requirements.

Requirements

• Proven experience managing and optimizing paid campaigns across Google Ads and Meta Ads, including Search, Display, Shopping, YouTube, Facebook, and Instagram.
• Strong skills in campaign planning, keyword research, audience targeting, budget allocation, bidding strategies, and ad copywriting.
• Hands-on experience with GA4, Google Tag Manager, Meta Pixel, and conversion tracking.
• Knowledge of A/B testing, conversion rate optimization, and campaign performance metrics, including CPC, CPA, CTR, conversion rate, and ROAS.
• Ability to analyze campaign data, prepare performance reports, and recommend actionable improvements.
• Strong analytical, problem-solving, communication, and organizational skills, with excellent attention to detail.
• Ability to manage multiple campaigns, meet deadlines, work independently, and collaborate effectively with a team.

Preferred Qualifications

• Google Ads certifications or other relevant digital advertising certifications.
• Meta Certified Digital Marketing Associate or equivalent relevant certification.
• Experience managing advertising campaigns across different industries or business models.
• Experience with e-commerce advertising, lead generation campaigns, and conversion-focused landing pages.
• Familiarity with CRM platforms, marketing automation tools, and lead tracking systems.
• Experience managing substantial advertising budgets and demonstrating measurable improvements in campaign performance.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.