Overview:

Our client is looking for a Digital Marketing & Growth Specialist (Social Media & SEO) to develop and execute digital marketing strategies that drive customer acquisition, strengthen brand awareness, and attract qualified talent through targeted employer branding campaigns. The role involves managing social media platforms, creating engaging content, maintaining the WordPress website, and implementing SEO, email marketing, and paid advertising initiatives. You will also analyze campaign performance, conduct market research, and provide data-driven recommendations to improve marketing effectiveness while ensuring consistent branding across customer-facing and recruitment-focused channels.

Schedule: Flexible during the client's business hours | 9:00 AM to 6:00 PM AEST

Responsibilities:

• Develop and execute short-term and long-term social media and digital marketing strategies for both customer acquisition and talent attraction
• Create, edit, and publish engaging content across all social media platforms with a minimum of three posts per week
• Manage and maintain the WordPress website, including SEO optimisation and content updates
• Monitor community engagement and respond to inquiries and leads in a timely manner
• Track performance analytics and report weekly to identify high-performing content and inform paid ad strategy
• Conduct market and competitor research to refine messaging and promotional strategies

Requirements:

• Proven experience as a growth marketer or digital marketing specialist with a strong PORTFOLIO
• Demonstrated ability to build and manage social media strategies across Meta, Instagram, TikTok, and LinkedIn
• Experience with SEO, email marketing, and paid advertising, including pay-per-click campaigns
• Strong video editing and content creation skills
• Ability to develop employer branding campaigns that attract passive talent
• Excellent analytical skills with the ability to translate data into actionable strategy

Scope:

• Build and maintain a consistent brand presence across all digital channels
• Develop dedicated recruitment marketing campaigns to attract skilled tradespeople through social media
• Manage the transition from organic content to data-driven paid advertising over a phased approach
• Ensure brand consistency across all customer-facing and recruitment-facing content
• Provide regular performance reports and strategic recommendations to leadership

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you