Job Overview:

Our client is looking for a Marketing Specialist (Vacation Rentals) to own the digital advertising strategy for a boutique luxury vacation rental business. In this remote role, you will run targeted paid campaigns across Google, Facebook, and Instagram to convert traveler interest into confirmed villa bookings. Operating on a flexible schedule aligned with Atlantic Standard Time, you will utilize existing visual assets, manage ad budgets efficiently, and optimize campaigns to boost occupancy during peak and low seasons.

Schedule

Monday - Friday, Flexible during Client’s Business hours, AST [Atlantic Standard Time] (20 hours per week)

Responsibilities

• Run paid advertising campaigns on Google, Facebook, and Instagram targeting travelers planning St. Martin vacations

• Optimize ad targeting to reach family-friendly and upscale clientele in specific geographic markets

• Convert social media engagement into actual villa bookings, not just likes or follows

• Manage advertising budget efficiently to demonstrate clear ROI before scaling investment

• Focus marketing efforts on filling low-season availability (May through December)

• Use existing villa photos and videos from Airbnb listings in advertising materials

• Collaborate with booking management to track inquiry-to-booking conversion rates

• Test and refine messaging to attract new clients while supporting loyalty programs for returning guests

• Ensure villa rental ads appear prominently when travelers search for St. Martin accommodations

• Report on booking results and campaign performance to ownership

Requirements

• Proven experience running paid advertising campaigns for vacation rentals, hotels, or hospitality properties

• Demonstrated ability to generate bookings and reservations through digital marketing, not just traffic

• Expertise with Google Ads, Facebook Ads Manager, and Instagram advertising platforms

• Strong understanding of geographic and demographic targeting for travel audiences

• Experience working with visual content (photos and videos) to create high-converting ads

• Ability to manage small advertising budgets and prove ROI before scaling spend

• Excellent communication skills for reporting results to business owners

Qualifications

• Experience marketing luxury or family-friendly vacation properties is a bonus
• Understanding of seasonal booking patterns in the Caribbean travel market is helpful
• Experience working with Airbnb, VRBO, or similar vacation rental platforms is a bonus
• Ability to implement retargeting strategies for website visitors is helpful

 

Independent Contractor Perks

• Permanent work from home

• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities

When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.