Job Overview

Our client is looking for an expert-level Meta Ads Specialist to take full ownership of Meta advertising and client funnel setup across a dynamic roster of real estate professionals, planning and executing campaigns on Facebook and Instagram that drive high-intent, qualified leads. Stepping straight into live ad accounts, you will rapidly diagnose underperforming assets, refine targeting within real estate compliance standards, and implement data-backed optimizations to lower cost per lead (CPL). Alongside campaign management, you will configure and quality-check client lead capture systems using pre-built GoHighLevel snapshots and standardized launch checklists. This is an autonomous, high-impact remote role built for a skilled digital marketer ready to drive immediate performance improvements and scale accounts efficiently.

Client Overview

A premier real estate coaching and training company with a nationwide footprint, backed by one of the largest independent realty brokerages in the United States. The organization equips top-producing agents and teams across North America with industry-leading business mentorship, proprietary conversion systems, and turnkey growth solutions. With an established client roster and battle-tested GoHighLevel infrastructure already in place, they are actively investing in paid social acquisition to drive consistent, high-converting buyer and seller leads. Ready to scale performance across a growing portfolio of client accounts, they need an analytical, execution-oriented Meta Ads Specialist to take direct ownership of campaign audits, launches, and ongoing optimization.

Schedule Monday - Friday, Flexible Hours (CST), with 1 hour paid break (40 work hours per week)

Responsibilities • Conduct rapid audits of existing client Meta Ads accounts to identify performance bottlenecks in targeting, creative, account structure, and tracking • Build, configure, and launch high-converting Meta ad campaigns across Facebook and Instagram tailored for real estate lead generation • Manage daily campaign optimization, reallocating budgets, adjusting audience targeting, and running structured A/B tests on ad copy and creative • Configure, customize, and test client funnels, landing pages, lead capture forms, and basic automations using established GoHighLevel (GHL) snapshots and checklists • Audit conversion tracking, lead forms, and attribution pipelines to ensure accurate data integrity and deliver concise, actionable reporting • Collaborate with internal team members to evaluate ad creative performance and recommend messaging improvements aligned with client goals

Requirements

• Proven track record managing, optimizing, and scaling Meta (Facebook and Instagram) ad campaigns with a primary focus on direct-response lead generation

• Demonstrated ability to conduct ad account audits, diagnose underperforming funnels, and reduce cost per lead (CPL) rapidly

• Hands-on experience configuring and testing funnels, forms, calendars, and basic workflows within GoHighLevel (GHL)

• Strong technical grasp of Meta Ads Manager, custom conversions, lead generation forms, and attribution tracking

• HIGH English Proficiency is a must

• High level of autonomy and detail orientation, with the ability to manage multiple client accounts simultaneously with minimal oversight

• Understanding of GoHighLevel (GHL) Snapshots and how it works

• Hands-on experience navigating Meta’s Housing Special Ad Category (HEC) and advertising compliance (Nice-to-have)

• Familiarity with Zapier, webhook setups, or CRM integrations connecting Meta Lead Forms to external sales pipelines (Nice-to-have)

Independent Contractor Perks

• Permanent work from home

• Immediate hiring

• High-ownership position with direct responsibility over campaign performance and client growth

• Established infrastructure — leverage pre-built GoHighLevel snapshots, proven templates, and standardized launch checklists instead of starting from scratch

• Backed by an industry powerhouse combining high-level coaching with a nationwide realty network

• Dynamic multi-account environment offering rich exposure to diverse US real estate markets

• Immediate hiring need with a long-term engagement opportunity as the client roster expands

• Health Insurance Coverage

 

Note Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.