Job Overview

Our client is looking for a Social Media Specialist to own the social media strategy for a thriving health and wellness brand, creating polished yet authentic content that educates, engages, and converts. This is a hands-on role where you will manage content calendars, analyze performance data, engage with the community, and strategically boost high-performing posts to maximize reach and ROI. You will be the driving force behind their social presence, working closely with leadership to refine messaging and grow their audience across multiple platforms.

Client Overview

Our client is a well-established weight loss and medical spa company with 16 years of experience and four brick-and-mortar clinic locations across the Phoenix area. They are dedicated to delivering exceptional patient care and are now focused on elevating their social media presence with consistent, engaging, and educational content that drives real growth and community engagement.

Schedule:

• Monday - Friday, 1:00 PM - 5:00 PM Pacific Time (flexible) (20 work hours per week)

Responsibilities:

• Create and schedule engaging social media content across Instagram, TikTok, and Facebook using Planoly
• Develop educational and visually compelling content that reflects the brand's authentic voice
• Monitor analytics weekly to identify high-performing content and optimize strategy accordingly
• Research competitor activity and industry trends to inform content and promotional strategies
• Manage paid social campaigns, including boosting posts and overseeing ad spend to drive engagement and growth
• Engage with the community by responding to comments, questions, and inquiries in a timely manner
• Gradually learn pricing structures and service offerings to support lead generation efforts
• Collaborate with in-house customer service reps to ensure seamless handoff of warm leads
• Provide weekly performance reports and insights to guide decision-making

Requirements:

• 5+ years of experience managing social media for US or European companies in health, wellness, or medical industries
• Proven expertise in paid social campaigns, including ad spend management and audience targeting
• Strong portfolio demonstrating polished, authentic, and engaging content creation
• Advanced knowledge of Instagram, TikTok, Facebook, and scheduling tools like Planoly
• Excellent analytical skills with experience interpreting social media metrics and adjusting strategy
• Proactive, self-directed work style with ability to work independently during Pacific Time business hours

Qualifications:

• Bonus if you have experience with email marketing campaigns
• It helps if you are familiar with Salesforce or CRM platforms
• Bonus if you have experience working with medical spas, weight loss clinics, or aesthetic medicine brands
• It helps if you have video editing skills for TikTok and Instagram Reels

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.