Job Overview

Our client is looking for an experienced and results-driven Meta Ads & E-commerce Email Marketing Specialist (Shopify & Klaviyo) to take ownership of its Meta advertising campaigns and email marketing initiatives while providing essential customer support. This role focuses on scaling the company’s e-commerce business through strategic Meta Ads management, lifecycle email marketing campaigns, creative testing, data-driven decision-making, and administrative customer communications.

Schedule:

• Monday - Friday, flexible schedule within client business hours (Auckland time), 20 hours per week

Responsibilities

1. Paid Social & Meta Advertising

• Campaign Management: Plan, execute, and optimize Facebook & Instagram ad campaigns following current Meta best practices.
• Performance & ROAS: Monitor core metrics (CTR, CPC, CPM, CPA, Conversion Rates, ROAS) and implement strategies to boost campaign profitability.
• Testing & Strategy: Conduct structured A/B testing across ad creatives, messaging, and audience targeting to combat creative fatigue and scale top performers.
• Analysis & Optimization: Track full-funnel performance over time to proactively identify trends, issue resolutions, and new scaling opportunities.
• Industry Insights: Stay current with Meta’s algorithm updates, features, and digital marketing trends.

2. E-commerce Email Marketing (Klaviyo)

• Automated Flows: Build, optimize, and maintain high-converting flows (e.g., Welcome Series, Abandoned Cart, Post-Purchase, Re-engagement/Win-back).
• Campaign Execution: Design, schedule, and send regular promotional emails, brand updates, and lifecycle campaigns.
• Segmentation & List Health: Segment audiences based on behavior, purchase history, and engagement; ensure privacy compliance (CAN-SPAM, GDPR) and list hygiene.
• Performance Tracking: Monitor key email metrics (Open Rates, CTR, Deliverability, Revenue per Email) to continuously refine strategies.

3. Customer Support & Administration

• Inbox Management: Monitor and respond to incoming customer emails via Gmail regarding orders and general inquiries, prioritizing post-weekend backlogs.
• Escalation & Resolution: Address customer needs professionally while escalating technical, financial, or complex issues to appropriate team members.
• Admin Support: Maintain organized records and coordinate with internal teams on marketing and customer service matters.

Requirements & Qualifications

Required:

• 3+ years of experience managing Meta Ads (Facebook & Instagram) specifically within e-commerce.
• Proven track record running email marketing campaigns and building automated flows in Klaviyo (or similar ESPs).
• Strong familiarity with Shopify and standard e-commerce performance metrics.
• Demonstrated understanding of campaign structures, conversion optimization, creative testing, and retargeting.
• Strong analytical skills with the ability to turn data into actionable marketing recommendations.
• Experience handling professional customer email correspondence.

Preferred:

• Experience working with high-revenue DTC brands (AUD $500k – $1M+ monthly revenue) and managing large Meta budgets.
• Advanced expertise in Klaviyo and Shopify Analytics.

Key Performance Indicators (KPIs)

• ROAS & Revenue: Measurable improvements in Meta Ads ROAS and attributable email revenue growth.
• Conversion Growth: Overall increase in conversions from paid social and email channels.
• Testing Efficiency: Effective creative testing, timely optimizations, and actionable strategic reporting.
• Support Quality: Fast, professional, and thorough resolution of customer inquiries.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.