Position Overview

We are seeking a data-driven, results-oriented Paid Search & Performance Marketing Analyst to own, optimize, and scale multi-channel performance marketing campaigns across paid search and paid social engines. In this role, you will manage end-to-end campaign operations across competitive performance verticals (Credit Cards, Personal Loans, Medicare, Home Warranty, GLP, Online Higher Ed). You will collaborate with Data Science, UX, and Content teams to refine attribution models, deploy Offline Conversion Tracking (OCT), execute rapid A/B testing pipelines, and maximize ROAS across the funnel.

Schedule

•  9AM-4PM (Eastern Time - New York), 40 hours per week

Key Responsibilities

• Campaign Management & Execution: Build, launch, and manage performance-driven paid search and paid social campaigns; drive high-volume acquisition for competitive lead-generation verticals; manage daily budget pacing and automated bidding strategies (Target ROAS, Target CPA, Maximize Conversion Value).
• Performance Optimization & A/B Testing: Build end-to-end A/B and multivariate testing pipelines covering creative assets, ad copy, audience segmentation, and landing page variants; construct full-funnel remarketing and lookalike audiences; iterate social messaging, video hooks, and imagery to eliminate ad fatigue.
• Advanced Analytics & Attribution: Partner with Data Science and Product teams to align paid traffic with down-funnel lead quality; implement and leverage Offline Conversion Tracking (OCT) to train bidding algorithms on backend profitability; build custom reports and dashboards in GA4 and Looker Studio.

Must-Have Requirements

• Experience: 3 to 5 years of hands-on experience directly building, scaling, and managing performance marketing campaigns across paid search and paid social.
• Platform Mastery: Deep expert knowledge of Google Ads, Microsoft Advertising, Meta Ads Manager, and TikTok Ads.
• Analytics & Data Stack: Advanced proficiency in Excel/Google Sheets (Pivot Tables, VLOOKUPs/XLOOKUPs, array formulas, data modeling), GA4, and Looker Studio.
• Technical Tracking & Bidding: Proven experience with automated bidding strategies, pixel tracking, UTM parameter structures, and Offline Conversion Tracking (OCT).
• Soft Skills: Strong analytical mindset to translate complex data into growth strategies, paired with clear cross-functional communication skills across Data, Product, UX, and Content teams.

Nice-to-Have Requirements

• Experience running performance campaigns across financial services, credit cards, loans, Medicare, or higher education verticals.
• Hands-on experience with direct-response graphic design or short-form video editing tools (CapCut, Photoshop, Premiere).

Why Join This Team

• 100% remote work environment with end-to-end ownership over multi-channel performance budgets
• Direct collaboration with Data Science, UX, and Product teams on advanced attribution and OCT models
• High-impact role optimizing sophisticated performance campaigns in massive, fast-moving verticals
• Data-first culture with room to test, iterate, and scale aggressive acquisition strategies

Apply now. Start building.

Independent Contractor Perks

• Health insurance coverage for eligible locations
• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.