Job Overview

Our client is looking for an experienced Email Marketing Specialist with strong hands-on experience in Klaviyo to manage and grow the client's email marketing channel.

You will be responsible for the end-to-end email marketing process, including campaign strategy, audience segmentation, email creation, scheduling, deployment, automation, and performance analysis.

Working closely with the business owner during onboarding, you will help establish the brand's email marketing direction and then take ownership of executing approximately 3–4 campaigns per week. The ideal candidate is proactive, detail-oriented, commercially minded, and comfortable using data to continuously improve campaign performance.

Client Overview

Our client is a growing Australian e-commerce brand specializing in outdoor camping gear and essentials. They serve a passionate community of outdoor enthusiasts across Australia, with an established customer base and a strong product catalogue.

As the business continues to grow, they are investing further in their email marketing channel to strengthen customer engagement, increase repeat purchases, and maximize the value of their existing customer base.

This is a lean, founder-led business where the successful candidate will have the opportunity to take ownership of the email marketing function and make a measurable impact on the business.

Schedule: Monday - Friday, flexible during business hours (AEST / Noosaville, QLD, Australia) (20 work hours per week)

Responsibilities

• Develop and execute an email marketing strategy aligned with the brand's goals, audience, and voice
• Create, design, schedule, and deploy 3–4 email campaigns per week using Klaviyo
• Manage and optimise email lists, audience segmentation, and customer targeting
• Build, maintain, and optimise automated email flows within Klaviyo
• Develop engaging email copy, subject lines, calls-to-action, and campaign content
• Ensure emails are visually appealing, mobile-friendly, and consistent with brand guidelines
• Monitor campaign performance, including open rates, click-through rates, conversions, and revenue
• Analyse campaign data and provide recommendations for improving future campaigns
• Conduct A/B testing on subject lines, content, layouts, offers, and other campaign elements
• Identify opportunities to improve customer engagement, retention, and repeat purchases
• Maintain high attention to detail when reviewing campaigns before deployment

Requirements

• Proven hands-on experience managing email marketing campaigns using Klaviyo
• Strong understanding of e-commerce email marketing strategies and best practices
• Experience creating and deploying regular email campaigns from start to finish
• Strong understanding of audience segmentation and automated email flows
• Ability to create engaging and visually appealing email campaigns

Nice to have:

• Experience working with Australian e-commerce brands or Australian audiences
• Personal interest or professional experience in outdoor, camping, adventure, or lifestyle brands
• Experience with A/B testing and ongoing campaign optimisation
• Experience with customer retention and lifecycle marketing strategies
• Familiarity with e-commerce platforms such as Shopify

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.