Digital Ecosystem & Growth Lead
Full-Time | 40 hours/week | Remote | Worldwide

About the Role

An established Australian telehealth company with a substantial, multi-property digital estate is looking for an exceptional Digital Ecosystem & Growth Lead to take progressive ownership of their online portfolio and grow its strategic and economic value.

This is not a conventional digital marketing, SEO, or content writing position. The company has built a large and complex collection of digital assets over many years — including patient-acquisition properties, educational and authority sites, product and category properties, and a portfolio of strategic domains. Some have existing traffic and authority, some are underdeveloped, and some are strategic assets that may not require active development at all.

The central mission of this role is to steward that estate intelligently — identifying where the value is, deciding where to invest resources, improving what matters, and demonstrating results. Over time, this person will reduce the Managing Director's operational involvement in digital execution while increasing the portfolio's overall performance and value.

If you're the kind of person who looks at a large, complex, somewhat messy digital estate and thinks "I want to understand this, find where the value is, and make it perform" — this role was written for you.

What You'll Be Doing

Digital Estate Stewardship

• Understand, classify, organise, and prioritise the full portfolio of digital properties
• Assess each asset: what it does, who it serves, what value it creates, and what it deserves in terms of resources
• Decide which properties warrant active development, which should remain dormant, and which need repositioning

Search & Organic Acquisition

• Increase qualified organic discovery and patient/customer acquisition across key properties
• Identify and pursue search opportunities that align with commercial objectives — not just traffic volume
• Work closely with an in-house technical SEO specialist who handles crawling, indexation, redirects, migrations, and technical implementation

Content & Authority

• Develop differentiated, genuinely useful, and authoritative content — not repetitive generic pages
• Drive a content strategy rooted in what the audience actually needs and what action they should take
• Apply strong editorial judgment to ensure output quality is high, regardless of how it's produced

User Experience & Conversion

• Improve the visitor journey from discovery through to meaningful commercial actions
• Identify friction points, test improvements, and measure the impact on conversion

Commercialisation & Experimentation

• Ask the right questions: Why does this asset exist? Who is it for? What should they do? How does that create value?
• Identify opportunities to increase the economic value of existing digital infrastructure
• Design and run experiments, establish baselines, measure results, and continuously improve

AI Orchestration

• Use AI extensively and intelligently across research, analysis, content architecture, competitive intelligence, SEO analysis, and reporting
• Apply sufficient editorial and commercial judgment to recognise and reject poor or generic AI output
• The goal is not volume — it's using AI to achieve the productive output of several people, at one person's cost

Measurement & Reporting

• Build clear measurement frameworks using GA4, Search Console, and similar tools
• Report on which properties are creating value, which are acquiring patients, and which deserve further investment
• Progressively reduce the Managing Director's need to be involved in day-to-day digital decisions

What We're Looking For

• 5–8 years of hands-on digital experience across SEO, content strategy, analytics, and commercial digital growth
• Strong commercial instincts — you think about value creation, not just traffic or output
• Genuine AI proficiency — you use AI as a core part of how you work, not occasionally; and you have the judgment to know when it's got it wrong
• Analytical confidence across GA4, Search Console, and similar tools
• Strong written English and editorial judgment
• Experience managing or thinking across multiple digital properties simultaneously
• Confident working with and directing technical specialists
• High personal initiative — you identify what needs doing and do it without being prompted
• Experience in healthcare or regulated industries a strong advantage

What Success Looks Like at Six Months

• Clear evidence of which digital properties are creating value and which are not
• Measurable improvements in relevant traffic, engagement, conversion, or revenue
• Successful commercial experiments with documented results
• Effective use of the technical specialist's capacity
• Materially less Managing Director involvement in day-to-day digital execution

Engagement Details

• 40 hours/week, full-time
• Remote, flexible scheduling