Job Overview

We're looking for a Paid Growth & Social Media Specialist to own the brand's paid social growth strategy and execution, while working closely with the existing content creator to maximize the performance of organic content. You will plan, launch, test, optimize, and report on paid campaigns, use performance data to guide creative and audience decisions, and help coordinate the broader social media calendar around promotions, product launches, and business goals. This is a high-ownership role for a self-starter who can make sound decisions about where to invest time and advertising budget, while navigating the unique advertising restrictions associated with hemp and wellness products.

Client Overview

This is a growing e-commerce brand operating in the hemp wellness space, serving a health-conscious consumer audience entirely online. The business has an established social media presence and is expanding its reach across Instagram, TikTok, Facebook, and other relevant channels.

The team is lean, collaborative, and performance-driven, with an existing content creator/Social Media Manager, Brianna, who will continue to lead video creation and trend-driven content. This role will complement her strengths by bringing structure, paid media expertise, performance analysis, and growth strategy to the social function.

Schedule: Flexible within client's business hours | Eastern Time

Responsibilities

Paid Growth & Advertising

• Develop and execute paid social campaigns across appropriate platforms, including Facebook, Instagram, and TikTok.

• Own campaign setup, audience targeting, creative testing, optimization, budgeting, and reporting.

• Monitor campaign performance and identify opportunities to improve acquisition and conversion.

• Use data to recommend improvements to creative, messaging, audiences, offers, landing pages, and the customer journey.

• Conduct A/B testing across creative, messaging, audiences, and campaign structures.

• Ensure campaigns follow applicable advertising policies and restrictions for hemp/wellness products.

• Identify opportunities to improve return on advertising spend and overall customer acquisition efficiency.

Organic Social & Content Strategy

• Work closely with Brianna to turn her videos, trends, and creative concepts into coordinated organic and paid campaigns.

• Help develop the social media calendar around promotions, product launches, product changes, and business priorities.

• Provide clear direction on which organic content should be tested or repurposed for paid campaigns.

• Support captions, messaging, community engagement, and content distribution when needed.

• Help identify content gaps and recommend new creative concepts based on performance data and audience behavior.

• Create simple graphics when capable, or clearly communicate design requirements to a separate designer.

Influencer & Community Growth

• Support influencer outreach, gifting, and partnership initiatives where appropriate.

• Help identify creators and influencers aligned with the brand and target audience.

• Support community engagement and initiatives designed to increase brand visibility and organic reach.

Analytics & Reporting

• Monitor key performance indicators including CTR, CPC, CPA, conversion rate, ROAS, engagement, and audience growth.

• Prepare clear, actionable performance reports for the business owner.

• Translate performance data into practical recommendations and next steps.

• Continuously test, learn, and refine the social growth strategy.

Requirements

• Proven experience managing paid social advertising campaigns with measurable e-commerce results; strong e-commerce experience, paid + organic social media, and SEO.

• Strong understanding of Facebook/Instagram advertising and social media campaign optimization.

• Experience with audience targeting, creative testing, conversion tracking, and campaign analytics.

• Strong understanding of organic social media strategy and how organic content can support paid acquisition. 

• Highly organized, proactive, and comfortable taking ownership with minimal supervision.

• Sound judgment when managing advertising budgets and prioritizing growth opportunities.

• Comfortable working collaboratively with an existing content creator rather than replacing the creative/video function.

Nice-to-Have Requirements

• Experience advertising hemp, CBD, wellness, health, or other restricted products.

• Experience working with advertising platforms where product or content restrictions require additional compliance considerations.

• Experience managing influencer gifting or creator partnerships.

• Strong graphic design skills.

• Experience with Google Ads.

• Experience launching or growing a brand on TikTok.

• Experience with Shopify, Google Analytics, Meta Pixel, TikTok Pixel, or other e-commerce/conversion tracking tools.

• Experience working with a wellness or direct-to-consumer e-commerce brand.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.