Core technical skills

• WordPress fundamentals: installing/configuring themes, working inside page builders (Elementor, Divi, Beaver Builder, or whichever your team uses), and basic Gutenberg block editing
• HTML/CSS proficiency (enough to fix spacing, alignment, and responsive issues that page builders don't handle well)
• Basic JavaScript/jQuery (for simple interactive elements, animations, or troubleshooting plugin conflicts)
• Vector file handling: opening and editing files in Illustrator or Figma, exporting them correctly as SVG/PNG/WebP for web use, optimizing file size without losing quality
• SEO intermediates (meta tags, alt text, site structure)

WordPress-specific know-how

• Plugin management (installing, configuring, avoiding conflicts)
• Basic understanding of child themes and custom CSS injection
• Familiarity with common site speed/performance practices (image compression, caching plugins)
• Comfort with staging environments and pushing changes live without breaking things

Analytics

• Working knowledge of Google Analytics (setting up tracking, reading traffic/conversion reports, basic goal or event setup)
• Comfortable pulling simple performance data for clients or internal review

Design-adjacent skills

• Enough visual/design sense to adapt a template to fit brand guidelines (colors, fonts, spacing) since pre-made vectors often need tweaking to fit client branding
• Basic responsive design judgment (knowing when something looks broken on mobile)

Language and communication

• Fluent in English, both written and verbal, for client-facing communication and internal collaboration
• Ability to follow a design brief or brand guide closely
• Comfortable using project management tools (Monday.com is what we use)

Nice to have

• Experience with other website builders (Squarespace, Wix, Webflow) in addition to WordPress
• Experience in highly-regulated industries (I.e. healthcare, Fintech, medical device manufacturing)