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Outbound B2B Lead Generator & Appointment Setter

Job Overview

Our client is looking for an Outbound B2B Lead Generator & Appointment Setter to serve as the first point of contact for prospective merchants in the Toronto market. In this role, you will support the go-to-market strategy by conducting outbound calls, building targeted lead lists, and qualifying prospects to schedule appointments for Business Development Managers (BDMs). You will operate as an extension of the marketing team to build brand awareness and maintain pipeline progress in HubSpot CRM.

Schedule

  • Monday - Friday, 12:00 PM - 8:00 PM Eastern Standard Time, with 1 hour unpaid break (40 work hours per week)

Responsibilities

  • Conduct outbound calls to prospective merchants to introduce the platform and schedule qualified appointments for BDMs
  • Build and maintain targeted lead lists using prospecting tools to ensure a consistent pipeline of potential clients
  • Qualify prospects using the BANT methodology to ensure all booked appointments meet MQL standards
  • Track all outreach activity, call outcomes, and pipeline progress within HubSpot CRM
  • Nurture relationships with prospects through a consultative, non-aggressive approach that reinforces brand credibility
  • Contribute to referral generation by leaving a positive impression in every interaction
  • Adhere to clearly defined daily and weekly KPIs for calls, contacts, and appointments booked
  • Collaborate with the Sales Manager on call quality through call monitoring and feedback sessions

Requirements

  • Minimum of two years of experience in outbound lead generation and/or appointment setting
  • Proficiency with HubSpot CRM and familiarity with prospecting tools such as Apollo and Gong
  • Tech-savvy with an understanding of app-based platforms and the SaaS/tech landscape
  • Warm, personable communication style with the ability to build rapport quickly
  • Strong attention to detail and ability to maintain accurate records of all prospect interactions
  • Ability to work independently while consistently meeting defined KPIs

Independent Contractor Perks

  • Health insurance coverage for eligible location
  • Permanent work from home
  • Immediate hiring

Note

  • Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer
BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email us through the ‘Contact Us’ form on our official BruntWork website.

Outbound B2B Lead Generator & Appointment Setter

Job Category

Sales

Job Type

Full Time (35 hours or more per week)

Work Schedule and Timezone

Monday-Friday 12:00PM-8:00PM Eastern Standard Time

Published on

Sep 02 2026

BruntWork will never ask you for money or any other form of payment. If someone claiming to represent BruntWork is requesting a payment from you, please let us know at applications@bruntwork.co

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