Job Overview

This role requires a commercially minded digital marketer with extensive hands-on experience managing every stage of the advertising funnel. The successful candidate will have a proven track record of generating qualified leads, scaling campaigns, and using data-driven insights to deliver measurable business growth across multiple industries. Candidate evaluation will heavily emphasize the quality and overall style of the portfolio, prioritizing work that demonstrates a clean, restrained, luxury, and editorial aesthetic aligned with the Australian/Western market.

Client Overview
Our client is looking for a results-driven Senior Meta Ads Growth Strategist (Lead Generation | AI-Powered Creative) to own the complete Facebook and Instagram advertising lifecycle for a portfolio of Australian and international clients. As part of the consulting team, you will be responsible for developing lead generation strategies, creating high-converting campaigns, building landing pages, writing persuasive ad copy, and continuously optimizing performance to maximize return on investment.

Schedule:
Monday - Friday, Flexible Hours Australian Eastern Standard Time (AEST) | (40 work hours per week)

Responsibilities:

• Own the end-to-end Meta advertising process, from strategy through optimization and reporting
• Plan, build, launch, and scale Facebook and Instagram advertising campaigns focused on lead generation and conversions
• Develop campaign structures, audience targeting, budget allocation, and testing strategies
• Conceptualize and generate high-performing ad creatives utilizing AI tools, collaborating with the dedicated graphic design team while writing compelling copy and messaging
• Build and optimize landing pages to improve conversion rates

• Monitor campaign performance, analyze data, produce detailed performance reports, and provide strategic recommendations for growth

Requirements:

• CMO-level strategic expertise strictly focused on Meta Ads (not Google Ads) with a strong portfolio of proven, high-impact results
• Portfolio showcasing a clean, restrained, luxury, and editorial aesthetic aligned with the Australian and Western markets
• Highly autonomous self-starter capable of proactively identifying bottlenecks, developing strategic solutions, and executing them with zero hand-holding
• Full-funnel mastery across campaign strategy, landing page optimization, testing, scaling, and advanced reporting
• Demonstrated success building and managing scalable lead generation campaigns across multiple industries
• Strong conversion-focused copywriting skills with expertise in leveraging AI tools for creative asset generation, ideation, and campaign workflow optimization

• Highly analytical mindset with proficiency in using data and metrics to continuously iterate on strategies, optimize campaigns, and improve ROI

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

• Health Insurance Coverage

Note
Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.