Job Overview

Our client is looking for a Digital Marketing & Content Specialist, ideally with travel industry experience. The candidate should be skilled in Canva, Google Workspace, CRM and email platforms, and editing tools, with strong copywriting and visual storytelling abilities. Familiarity with social media (Instagram, LinkedIn, Facebook, YouTube), SEO, analytics, and scheduling tools like Buffer or Later is essential. Strong time management, attention to detail, and communication skills are required.

Client Overview

Our client is an Australian-based travel and tourism organization located in Victoria, Australia. They focus on delivering high-impact brand visibility and strategic marketing activations within the travel trade, partnering with DMCs, hotels, and tourism boards globally.

Schedule

• Flexible during client business hours (AEST) (20 hours per week)

Responsibilities

• Content Creation & Social Media Management: Develop and manage content for Instagram (including Reels), Facebook, LinkedIn, and YouTube. Write compelling captions, implement effective hashtag strategies, and produce/edit short-form video content. Maintain a content calendar, monitor industry trends, and design visual content using Canva.
• Strategic Marketing Planning: Lead the creation and execution of internal marketing plans (annual, quarterly, and roadshow strategies) to grow brand visibility within the travel trade.
• Website & Digital Presence: Update and manage website content to reflect current campaigns, messaging, and partner features.
• Event Marketing & Support: Coordinate with agents and partners for in-person and virtual events. Assist in preparing event materials (flyers, invites, signage, presentations) and support roadshows, webinars, and trade activations.
• Partner Marketing Coordination: Lead regular marketing check-ins with DMCs, hotels, and tourism boards. Coordinate co-branded materials, collaborative campaigns, and trade newsletters.
• Proposal & Document Development: Create and maintain sales kits, company profiles, pitch decks, and destination flyers.
• Case Studies & Reporting: Assist in developing case studies from internal research and leadership notes, drafting and scheduling tailored newsletters.

Requirements

• Experience: 3+ years of experience in marketing, digital content creation, or communications. Travel industry experience is a plus.
• Technical Skills: Proficient in Canva, Google Workspace, CRM systems, email platforms, and editing tools.
• Social Media & SEO: Familiarity with Instagram, LinkedIn, Facebook, and YouTube (including short-form video), as well as knowledge of SEO and analytics tools (e.g., Google Analytics, Meta Insights).
• Scheduling Tools: Comfortable using scheduling platforms such as Buffer, Later, or Meta Business Suite.
• Core Competencies: Strong copywriting, visual storytelling, time management, attention to detail, and communication skills.

Qualifications

• Knowledge of Website CMS platforms like WordPress is a bonus.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Success Metrics

• Growth in digital engagement and audience reach.
• Timely execution of deliverables and event campaigns.
• Partner satisfaction and visibility.
• Effectiveness of marketing materials and collaborations.

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.