Role Overview

We are seeking a strategic and execution-focused Social Media & Growth Specialist to support the continued evolution of our brand into a premium lifestyle and wellness positioning.

Over the past year, the brand has undergone significant growth and transformation. This role will play a key part in strengthening brand presence, improving engagement, and building momentum ahead of upcoming product launches.

The ideal candidate combines creative thinking with data-driven decision-making, and understands how organic social media supports broader e-commerce and paid advertising objectives.

Schedule:

* Flexible, with overlap during business hours as needed, 15 - 25 hours per week

Independent Contractor Perks:

* Permanent Work From Home

* Immediate hiring

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute social media strategies focused on Instagram and TikTok
• Plan and manage content calendars aligned with brand campaigns and launches
• Ensure consistent premium brand positioning across platforms
• Identify content opportunities aligned with lifestyle and wellness trends

Short-Form Video & Content Planning

• Plan Reels and short-form video concepts designed to increase reach and engagement
• Collaborate with creators and internal stakeholders on content direction
• Provide creative briefs and storytelling frameworks

UGC & Influencer Coordination

• Source and coordinate User-Generated Content (UGC)
• Conduct influencer outreach and relationship management
• Support creator partnerships aligned with brand identity

Performance & Analytics

• Track and analyze performance metrics including:
  • Engagement
  • Audience growth
  • Conversions
  • Content performance
• Provide regular analytics reporting and actionable insights
• Optimize content strategy based on data and KPIs

Marketing Alignment

• Align organic social content with:
  • Paid advertising campaigns
  • Product launches
  • E-commerce objectives
• Collaborate with marketing and paid ads teams to ensure cohesive messaging

Requirements

Essential Experience

• Proven experience managing social media for e-commerce, lifestyle, beauty, or wellness brands
• Strong understanding of Instagram and TikTok growth strategies
• Experience planning and optimizing short-form video content
• Demonstrated ability to improve engagement and brand positioning
• Strong analytical mindset with KPI-driven decision making
• Experience using social media scheduling and analytics tools

Preferred Skills

• Experience coordinating UGC creators or influencers
• Understanding of conversion-focused content strategy
• Familiarity with paid ads collaboration workflows
• Knowledge of premium brand positioning and storytelling

Success in This Role

You will thrive in this role if you:

• Balance creativity with performance metrics
• Take ownership of strategy and execution
• Understand how social media drives e-commerce growth
• Can independently manage priorities with minimal supervision
• Are passionate about lifestyle, wellness, and premium branding

Side Note

• This is a permanent work-from-home role under an Independent Contractor arrangement. Candidates must have their own computer and reliable internet connection, and are responsible for their own taxes and benefits. Professional hourly fees are established based on your performance in the application process.

Reminder

• Please follow the provided link to BruntWork’s Career Site to finish your initial application requirements, including the assessment questions, technical check, and voice recording. Submissions with all requirements fulfilled will receive priority review.