Job Description: Social Media & Growth Specialist (Lifestyle & Wellness Brand)

Engagement Type: Part-Time Contractor (15–25 hours per week)
Location: Remote
Industry: E-commerce / Lifestyle & Wellness
Experience Level: Mid-Level

Role Overview

We are seeking a strategic and execution-focused Social Media & Growth Specialist to support the continued evolution of our brand into a premium lifestyle and wellness positioning.

Over the past year, the brand has undergone significant growth and transformation. This role will play a key part in strengthening brand presence, improving engagement, and building momentum ahead of upcoming product launches.

The ideal candidate combines creative thinking with data-driven decision-making, and understands how organic social media supports broader e-commerce and paid advertising objectives.

Key Responsibilities

Social Media Strategy & Execution

• Develop and execute social media strategies focused on Instagram and TikTok
• Plan and manage content calendars aligned with brand campaigns and launches
• Ensure consistent premium brand positioning across platforms
• Identify content opportunities aligned with lifestyle and wellness trends

Short-Form Video & Content Planning

• Plan Reels and short-form video concepts designed to increase reach and engagement
• Collaborate with creators and internal stakeholders on content direction
• Provide creative briefs and storytelling frameworks

UGC & Influencer Coordination

• Source and coordinate User-Generated Content (UGC)
• Conduct influencer outreach and relationship management
• Support creator partnerships aligned with brand identity

Performance & Analytics

• Track and analyze performance metrics including:
  • Engagement
  • Audience growth
  • Conversions
  • Content performance
• Provide regular analytics reporting and actionable insights
• Optimize content strategy based on data and KPIs

Marketing Alignment

• Align organic social content with:
  • Paid advertising campaigns
  • Product launches
  • E-commerce objectives
• Collaborate with marketing and paid ads teams to ensure cohesive messaging

Requirements

Essential Experience

• Proven experience managing social media for e-commerce, lifestyle, beauty, or wellness brands
• Strong understanding of Instagram and TikTok growth strategies
• Experience planning and optimizing short-form video content
• Demonstrated ability to improve engagement and brand positioning
• Strong analytical mindset with KPI-driven decision making
• Experience using social media scheduling and analytics tools

Preferred Skills

• Experience coordinating UGC creators or influencers
• Understanding of conversion-focused content strategy
• Familiarity with paid ads collaboration workflows
• Knowledge of premium brand positioning and storytelling

Work Setup

• Hours: 15–25 hours per week
• Engagement: Part-time contractor
• Schedule: Flexible, with overlap during business hours as needed
• Work Arrangement: Fully remote

Success in This Role

You will thrive in this role if you:

• Balance creativity with performance metrics
• Take ownership of strategy and execution
• Understand how social media drives e-commerce growth
• Can independently manage priorities with minimal supervision
• Are passionate about lifestyle, wellness, and premium branding