Job Overview

Our client is seeking a skilled Digital Marketing Specialist to manage and execute multi-channel marketing campaigns, oversee website and social media content, and drive organic traffic and customer engagement. You will play a key role in crafting persuasive copy, implementing SEO strategies, and analyzing campaign performance to support the clinic's growth and patient acquisition goals.

Client Overview

Our client is a multi-location dermatology practice operating across four locations, with its main office in Manhattan Beach. Offering both medical and cosmetic dermatology procedures (such as laser treatments and Botox), the practice utilizes EasyDerm for electronic medical records and Weave for phone and text communications.

Schedule

Monday - Friday, 9:00 AM - 5:30 PM Pacific Time (Manhattan Beach, CA), with a 30-minute unpaid break (40 work hours per week)

Responsibilities

• Email & SMS Marketing: Design, schedule, and execute targeted email and text message (SMS) marketing campaigns to nurture leads and drive sales.
• Social Media Management: Create, schedule, and publish engaging content across various social media platforms (e.g., Facebook, Instagram, LinkedIn, X).
• Website Content Management: Regularly update, upload, and format website content, including blog posts, landing pages, and product descriptions, using a Content Management System (CMS).
• Search Engine Optimization (SEO): Implement on-page and off-page SEO strategies, including keyword research and meta-tag optimization, to improve organic website traffic.
• Campaign Tracking & Reporting: Monitor and analyze the performance of marketing campaigns, social media engagement, and website traffic to generate regular performance reports.
• Copywriting: Write compelling, on-brand copy for digital assets, including social media captions, email newsletters, SMS blasts, and website articles.
• Community Engagement: Monitor social media channels and respond to comments, direct messages, and customer inquiries to foster active community engagement.

Requirements

• At least 5 years of proven prior experience working as a Digital Marketing Assistant, Digital Marketing Specialist, or in a similar digital marketing role.
• Hands-on experience with popular email and SMS marketing software (e.g., Klaviyo, Mailchimp, ActiveCampaign, Attentive).
• Experience navigating and updating Content Management Systems (CMS) such as WordPress, Shopify, Wix, or Squarespace.
• Familiarity with social media scheduling and management tools (e.g., Hootsuite, Buffer, Sprout Social, Canva).
• Strong understanding of current SEO best practices and familiarity with analytics tools (e.g., Google Analytics, Google Search Console, SEMrush, or Ahrefs).
• Excellent written and verbal English communication skills, with a keen eye for detail, grammar, and persuasive copywriting.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.