Job Overview

Our client is seeking a creative, self-motivated Social Media Specialist to serve as the voice and visual curator of an Australian retail brand across organic social channels.

Working during a consistent, focused morning block (9:00 AM to 1:00 PM AEST, Monday through Friday), you will translate marketing briefs into engaging social feeds. You will showcase weekly new product arrivals, craft compelling copy highlighting price and specs, transform customer reviews into social proof, and edit high-impact short-form video content (Reels/TikToks). Beyond asset production, you will lead active community engagement, responding to product inquiries and building brand affinity with the Australian audience.

Client Overview

Our client is an expanding Australian e-commerce brand operating a direct-to-consumer online store with an active, design-conscious customer base. Partnered with a digital marketing agency overseeing paid traffic and technical store management, the business is bringing on a dedicated remote Social Media Specialist to take end-to-end creative ownership of their organic social media footprint, elevate visual aesthetics, and turn organic followers into repeat buyers.

Schedule: Monday - Friday, 9:00 AM - 1:00 PM AEST (20 work hours per week)

Responsibilities

1. Content Production & Graphic Design

• Turn weekly email briefs and store launches from the marketing partner into polished, on-brand social media assets.
• Create eye-catching static posts, carousels, and stories showcasing product features, pricing, and promotional campaigns using Canva or Adobe Suite.
• Edit engaging, trend-aware short-form videos and Reels using raw product clips, lifestyle footage, and trending audio.
• Transform positive customer reviews, testimonials, and user-generated content (UGC) into visually compelling social proof assets.

1. Feed Curation & Organic Publishing

• Maintain an organized, aesthetic organic content calendar across primary channels (Instagram, Facebook, TikTok).
• Write persuasive, conversational caption copy tailored to an Australian consumer demographic, complete with call-to-actions (CTAs) and clean product tags.
• Ensure all product pricing, variant options, and launch dates align precisely with the live online store.

1. Community Management & Real-Time Engagement

• Actively monitor social media channels during your scheduled morning shift to respond promptly to DMs, public comments, and product questions.
• Drive genuine two-way community engagement by interacting with relevant brand partners, influencers, and niche community pages.
• Maintain open, daily communication with brand leadership and the marketing agency via WhatsApp, Microsoft Teams, or Zoom.

Requirements

• Demonstrated Portfolio (Mandatory): A verifiable portfolio or link tree showcasing past social media work, including graphic design layouts, social copywriting, and short-form video/Reel edits.
• Social Media Experience: Proven track record managing organic social media channels, content creation, and community building for consumer brands or e-commerce stores.
• Creative Design & Video Editing: Hands-on ability to produce clean graphic designs and edit paced, polished short-form vertical videos (Reels/TikToks).
• Flawless English Communication: Exceptional written English copywriting skills with a natural, engaging tone suited for Australian B2C consumers.

Qualifications

• Direct experience supporting Australian or Western direct-to-consumer (D2C) e-commerce brands.
• Familiarity with Meta Ads Manager or coordinating organic content to complement paid ad campaigns.
• Basic understanding of e-commerce store workflows (e.g., Shopify).

Technical Stack & Tools

• Graphic Design & Creative: Canva Pro, Adobe Photoshop, or Illustrator
• Video Editing: CapCut, Adobe Premiere Rush, InShot, or native platform editors (Reels/TikTok)
• Social Scheduling & Platforms: Meta Business Suite, Later, Planoly, or Buffer
• Communication & Collaboration: WhatsApp, Microsoft Teams, Zoom, or Google Workspace

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities:

When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.