Job Overview:

Our client is a fast-growing eCommerce business looking for an Email & SMS Marketing Specialist proficient in Klaviyo to own their customer retention marketing. In this role, you will be responsible for planning, creating, designing, and optimizing the email and SMS marketing strategy. Working closely with marketing and eCommerce teams, you will manage all customer communication flows, promotional campaigns, segmentation, and performance reporting to build high-converting automated customer journeys that drive revenue.

Schedule: Monday - Friday, 9:00 AM - 6:00 PM GMT, with a 1-hour unpaid break; Full-time, 40 work hours per week

Responsibilities:

• Email Marketing: Manage and optimize all Klaviyo email marketing activities; create, build, and maintain automated flows (Welcome Series, Abandoned Cart, Browse Abandonment, Post-Purchase, Win-Back, Customer Retention, and VIP/Loyalty); develop and execute weekly and monthly promotional campaigns; segment audiences to improve lifetime value; conduct A/B testing on subject lines, content, offers, and send times; monitor deliverability and list health.
• SMS Marketing: Manage SMS marketing campaigns and automated flows; develop SMS customer journeys that complement email strategies; write engaging, conversion-focused SMS copy; ensure compliance with SMS marketing regulations and best practices.
• Design & Content Creation: Design visually appealing, mobile-first, and conversion-focused email templates and campaign creatives; align layouts with brand guidelines; coordinate with creative teams for imagery and promotional assets.
• Reporting & Optimization: Analyze campaign performance and provide actionable insights; track key metrics (revenue attribution, open rates, CTR, conversion rates, subscriber growth, and retention metrics); continuously refine campaigns through testing and data analysis.

Requirements:

• At least 2 years of experience managing email marketing for eCommerce brands.
• Strong proficiency with Klaviyo and SMS marketing platforms.
• Deep understanding of customer lifecycle marketing and retention strategies.
• Ability to design professional, conversion-focused email campaigns.
• Solid knowledge of segmentation, A/B testing, and email deliverability best practices.
• Strong analytical and reporting capabilities.
• Excellent written English and copywriting skills.
• A work portfolio relevant to the role.

Preferred Qualifications:

• Experience working with Shopify stores.
• Experience with loyalty and subscription programs.
• Basic graphic design skills using Canva, Figma, Adobe Creative Suite, or similar tools.
• Understanding of customer acquisition and retention metrics.

Success Measures

• Increased email- and SMS-attributed revenue.
• Improved customer retention and repeat purchase rates.
• Growth in subscriber lists.
• Improved engagement and conversion metrics.
• Successful implementation and optimization of automated customer journeys.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
  
• Health Insurance Coverage for eligible locations
  

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.