Role Overview

The client is seeking a detail-oriented Email Marketing & Automation Specialist to drive our outbound email strategy and manage our marketing automation infrastructure. As a B2B marketing agency, our growth depends on delivering clear, persuasive messaging supported by rock-solid technical execution.

This role requires a rare blend of technical competency and creative copywriting. You will write engaging promotional copy, design and build automated email workflows, maintain list hygiene, and track deliverability metrics. While we love creative storytellers, technical precision, process discipline, and sharp attention to detail are paramount for this position.

Schedule:
Monday-Friday 7am-4pm PT wirth 1 hr unpaid break. 

Key Responsibilities

1. Automation & Technical Workflow Setup

• Workflow Construction: Build, test, and optimize automated email sequences, drip campaigns, and lead-nurturing workflows within GoHighLevel with competency in SharpSpring and Keep as a bonus.
• System Operations: Manage integrations, form triggers, tags, and custom fields to ensure seamless data flow across campaigns.
• List Hygiene & Management: Oversee internal list segmentation, scrub database records, manage unsubscribes, and maintain overall list health to optimize sender reputation.

2. Copywriting & Creative Execution

• B2B Email Copywriting: Write compelling, direct-response promotional emails and automated sequences tailored to B2B business owner decision-makers.
• Campaign Strategy: Develop catchy subject lines, preview text, and strong calls-to-action (CTAs) that drive high open and click-through rates.

3. Analytics & Reporting

• Performance Tracking: Monitor, analyze, and report on key email metrics including deliverability rates, open rates, click-through rates, and webinar/event show rates.
• Continuous Optimization: Conduct ongoing A/B testing on subject lines, email copy, and send times to consistently boost campaign ROI.

Position Requirements

Technical Skills & Tools

• Primary Platform: Hands-on experience working inside GoHighLevel (GHL) is required.
• Secondary Platforms (Bonus): Familiarity or prior experience with Keap (Infusionsoft) or SharpSpring is a strong plus.
• Technical Rigor: High attention to detail regarding link tracking, tag triggers, segmentation rules, and email rendering across devices.

Experience & Qualifications

• Experience: 1–2 years of proven experience in email marketing, marketing automation, or digital agency environments.
• B2B Marketing Knowledge: Understanding of B2B sales cycles, lead generation, and email deliverability best practices (SPF, DKIM, DMARC, domain health).
• Communication: Flawless written and verbal English communication skills.

Core Competencies

• Technical-First Mindset: Highly methodical and process-driven. You double-check your workflow triggers and links before hitting "Publish."
• Adaptable & Collaborative: Eager to integrate into our agency culture, take ownership of projects, and adapt quickly in a fast-moving environment.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.