Job Overview

Our client is seeking a proactive, resourceful, and results-driven Lead Generation Specialist (B2B & B2C) to support two complementary businesses within the spiritual and wellness space. In this role, your time will be split equally between B2B prospecting to identify practitioners and service providers, and B2C outreach to connect with spiritual consumers. You will build targeted prospect lists, manage CRM databases, execute multi-channel outreach campaigns, and qualify leads to schedule appointments. This full-time position offers significant career growth, with the opportunity to earn commissions and potentially lead an expanding lead generation team.

Schedule Monday - Friday, 9:00 AM - 6:00 PM [Cumming, GA time], with 1 hour unpaid/paid break (40 work hours per week)

Responsibilities

• B2B Lead Generation:
  • Research and identify practitioners, business owners, and service providers within the spiritual and wellness industries.
  • Source prospects from online directories, Google Business Profiles (GBP), business websites, professional networks, and other relevant platforms.
  • Build targeted prospect lists based on defined industries, locations, services, and qualification criteria.
  • Gather and verify relevant business and contact information, including names, email addresses, phone numbers, websites, and social media profiles.
  • Qualify potential business leads based on established criteria and identify prospects who may benefit from services.
  • Conduct personalized outreach through email, social media messaging, phone calls, and text campaigns where appropriate.
  • Maintain consistent follow-ups and track prospect engagement to help generate new business opportunities.
• B2C Lead Generation:
  • Identify potential consumers who align with the client's target audience and interests in spirituality and related practices.
  • Research relevant spiritual communities, interest groups, social media pages, online forums, and other consumer-focused platforms.
  • Identify opportunities to connect with individuals who may be interested in the client's services or offerings.
  • Support audience research and segmentation to help refine targeting and outreach strategies.
  • Engage potential consumers through appropriate communication channels while maintaining a personable, respectful, and authentic approach.
  • Track interactions, responses, and lead status to support ongoing engagement and conversion efforts.
• Prospecting, Outreach & Campaign Management:
  • Research, identify, and source potential leads using online platforms, databases, prospecting tools, and other available resources.
  • Build and maintain accurate, organized lead lists with complete contact details using the provided CRM.
  • Evaluate and qualify prospects based on established criteria.
  • Execute outreach campaigns through email, messaging, calling, and text, as appropriate to the target audience and applicable communication rules.
  • Perform data scraping, skip tracing, and geo-based prospecting when relevant, authorized, and compliant with applicable privacy requirements and platform policies.
  • Conduct market research to discover new lead sources, monitor industry trends, and identify opportunities to improve targeting.
  • Maintain up-to-date CRM records, including lead activity, communication history, notes, and status changes.
  • Conduct timely follow-ups to nurture prospects and maintain engagement.
  • Schedule appointments or hand qualified leads over to the appropriate team member.
  • Track, analyze, and report on lead generation performance, outreach results, and conversion metrics.
• Social Media Prospecting & Content Support:
  • Use platforms such as LinkedIn, Facebook, Instagram, YouTube, and TikTok to identify potential leads and relevant communities.
  • Research and engage with appropriate audiences to support lead generation efforts.
  • Assist with basic social media content posting, including user-generated content (UGC) videos, using pre-written copy, templates, and established guidelines.
  • Support basic engagement activities, such as responding to appropriate comments or interacting with relevant posts, when assigned.
• Additional Responsibilities:
  • Conduct initial outbound prospecting calls to assess lead suitability and interest.
  • Assist with requesting client reviews, testimonials, and feedback.
  • Support email marketing campaigns, contact list segmentation, and related campaign activities.
  • Collaborate with team members to refine targeting, improve lead quality, and optimize outreach strategies.
  • Provide regular updates on progress, challenges, and opportunities to improve results.

Requirements

• Previous experience in lead generation, prospecting, sales development, appointment setting, or a similar role.
• Experience with both B2B and B2C lead generation, or a strong understanding of how prospecting differs between business and consumer audiences.
• Strong online research skills and the ability to identify relevant prospects across multiple platforms.
• Experience building lead lists and maintaining accurate CRM records.
• Excellent written and verbal English communication skills.
• Familiarity with cold email, social media outreach, phone prospecting, and follow-up strategies.
• Ability to organize large amounts of prospect data and maintain consistent records.
• Strong attention to detail, time management, and organizational skills.
• A self-motivated, proactive approach with the ability to work independently and manage competing priorities.
• Willingness to learn the businesses' target audiences, services, and lead qualification criteria.

Qualifications

• Experience in the spiritual, wellness, coaching, holistic health, or practitioner services industries is preferred.
• Familiarity with tools such as LinkedIn Sales Navigator, Apollo, Google Maps, Google Business Profiles, CRM platforms, email verification tools, or similar prospecting solutions is preferred.
• Experience with data scraping, skip tracing, or location-based lead research is preferred.
• Experience with social media marketing, UGC video posting, and online community engagement is preferred.
• Previous experience supporting business development, client acquisition, or sales campaigns is preferred.
• Experience creating repeatable lead generation processes or documenting standard operating procedures is preferred.

Performance Expectations: Success in this role will be evaluated based on agreed targets and may include:

• Number of qualified B2B and B2C leads generated.
• Accuracy and completeness of prospect information.
• Outreach volume, response rates, and follow-up consistency.
• Number of qualified appointments or sales opportunities generated.
• CRM accuracy and timely reporting.
• Contribution to campaign improvements and new lead source discovery.

Growth & Compensation Opportunities

• As the business grows and expands its lead generation services to additional practitioner clients, there will be opportunities to take on greater responsibility, help establish repeatable processes, and potentially grow into a Lead Generation Team Lead or Manager role.
• Commission opportunities may also be available for exceeding agreed new-client sign-up targets, subject to applicable performance criteria and compensation structures.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities

When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.