Job Overview

We are seeking an experienced Google & Meta Ads Specialist to manage digital advertising campaigns for a growing business. In this role, you will plan, execute, and optimize ad campaigns across Google and Meta platforms to drive conversions and maximize return on ad spend. You will perform audience and keyword research, test ad copy and creatives, and monitor conversion tracking metrics. The ideal candidate is an analytical marketer with valid platform certifications who can translate performance data into actionable growth strategies. This full-time remote role offers a flexible schedule (35–40 hours per week) during Australian Eastern Time (AET) business hours.

Schedule: Mon-Fri, flexible within 8 AM - 6 PM AET (40 hrs per week)

Responsibilities

• Plan, set up, manage, and optimise advertising campaigns across Google Ads and Meta Ads platforms.
• Monitor campaign performance, budgets, and key performance indicators (KPIs).
• Analyse campaign data and provide actionable recommendations to improve results.
• Conduct audience research, keyword research, and campaign targeting optimisation.
• Develop and test ad creatives, copy, audiences, and campaign strategies to improve performance.
• Track conversions and assess campaign effectiveness using relevant analytics and reporting tools.
• Prepare regular performance reports and communicate campaign insights and recommendations.
• Identify opportunities to improve return on ad spend (ROAS), lead generation, conversions, and overall advertising efficiency.
• Keep up to date with platform updates, advertising policies, and digital marketing best practices.
• Collaborate with internal stakeholders to align advertising strategies with business objectives.

Must-have requirements

• Demonstrable hands-on experience managing Google Ads and Meta Ads campaigns.
• Relevant Google Ads and Meta Blueprint certifications; candidates should indicate their current qualifications.
• Strong understanding of campaign setup, targeting, bidding strategies, budget management, and optimisation.
• Experience interpreting advertising metrics and translating data into actionable improvements.
• Familiarity with conversion tracking, analytics, and performance reporting.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple campaigns and priorities independently.
• A proactive, results-oriented approach to digital advertising.

Nice-to-have requirements

• Experience managing campaigns across both Google and Meta platforms.
• Experience working with lead-generation and performance-driven advertising campaigns.
• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and conversion tracking.
• A portfolio or examples of previous campaign results demonstrating measurable performance improvements.

Independent Contractor Perks

Permanent work from home

Immediate hiring

Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.