Client overview

Our client is a growing insurance business that relies on a steady flow of qualified inbound leads to drive consultations and conversions. They operate in a competitive market where targeted digital advertising is a core growth lever, and they are now looking to bring on dedicated talent to own and scale their paid social media presence. This is an opportunity to work directly with a business owner focused on results and long-term growth.

Job description

You will take full ownership of paid advertising across Facebook, Meta, Instagram, and TikTok — building campaigns from strategy through execution, optimising funnels for maximum lead quality, and ensuring every inbound lead is properly captured and routed for timely follow-up. You will be the primary engine driving the sales team's pipeline, working closely with the business owner to align your campaigns with ambitious growth targets and continuously refining creatives, audiences, and landing funnels based on real data.

Responsibilities

• Plan, create, and manage paid advertising campaigns across Facebook, Meta, Instagram, and TikTok
• Develop engaging ad content and creatives tailored to insurance audiences
• Build and optimize lead generation funnels to maximize qualified lead volume
• Monitor campaign performance and adjust strategies to improve return on investment
• Load and organize incoming leads into the company's CRM system
• Integrate appointment scheduling tools to streamline the lead-to-consultation pipeline

Must-have requirements

• Proven experience managing paid social media advertising campaigns
• Strong understanding of lead generation funnels and conversion optimization
• Ability to create compelling ad copy and visual content for multiple platforms
• High level of attention to detail when managing budgets and tracking campaign metrics
• Strong analytical skills to interpret campaign data and make data-driven decisions
• Ability to work independently with minimal supervision

Nice-to-have requirements

• Bonus if you have prior experience running paid campaigns in the insurance or financial services industry
• It helps if you have hands-on experience with CRM platforms and appointment scheduling integrations
• Bonus if you have specific experience with TikTok Ads Manager in addition to Meta platforms

Why join this team

• Fully remote role — work from anywhere
• High-ownership position: you are the primary driver of inbound lead flow, not just a support function
• Direct collaboration with the business owner, giving you fast feedback loops and real strategic influence
• Opportunity to build and optimise campaigns across multiple high-reach platforms — Meta, Instagram, and TikTok
• Stable, long-term engagement with a business focused on sustained growth

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Apply now. Start creating.