Job Overview:

Our client is seeking a detail-oriented, multi-skilled Digital Marketing & Operations Specialist to own technical campaign execution, website maintenance, email nurture automation, and operational task tracking. This role directly addresses key operational bottlenecks by offloading technical deliverables and client campaign execution, allowing leadership to focus on high-level agency growth and client acquisition.

Schedule: Monday - Friday, 9:00 AM - 1:00 PM EST; Part-time, 20 work hours per week

Responsibilities:

• Set up, manage, and optimize Google AdWords and Local Search Ad campaigns for B2B and local home/personal service clients.
• Monitor ad spend, keyword bidding, conversion tracking, and landing page alignment to maximize client ROI.
• Generate monthly performance reports outlining impressions, cost-per-lead, and total conversions.
• Execute routine WordPress website maintenance, plugin updates, security backups, and speed optimizations.
• Build out individual new service landing pages on client and agency websites at a cadence of ~1 page per week.
• Troubleshoot layout bugs, mobile responsiveness issues, and broken form integrations.
• Build and manage automated email nurture sequences and CRM workflows (e.g., ActiveCampaign, HubSpot, Mailchimp).
• Set up automated lead delivery pathways from web widgets and landing pages into client CRM systems.
• Track email open rates, click-through rates, and unresponded pipeline leads for retargeting campaigns.
• Optimize Google Business Profiles (GBP) with updated business information, weekly geotagged posts, and photo uploads.
• Sync GBP profiles with local keyword strategies to ensure client inclusion in the top 3 Google Map Pack.
• Audit local directory citations and review acquisition workflows for clients.
• Maintain structured task boards in Asana to track client deliverables, campaign deadlines, and SOP execution.
• Assist the Founder & Lead Strategist with pre-call discovery research, audit report generation, and meeting preparation.
• Draft Standard Operating Procedures (SOPs) using voice dictation templates and standard agency formats.

Requirements:

• 2+ years of technical experience managing WordPress sites, Google AdWords accounts, and email marketing platforms.
• Demonstrated WordPress proficiency in updating plugins, editing page builders (Elementor/Divi), and setting up forms.
• Practical paid ads competency in keyword matching, negative keywords, ad copy testing, and conversion tracking.
• Strong systems mindset with familiarity in Asana, Google Workspace, and CRM workflow builders.
• Clear written communication skills for client updates, campaign summaries, and internal SOP documentation.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities: When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.