Overview
Our client is looking for a proactive, data-driven Part-Time Digital Marketing & Paid Ads Specialist to drive user acquisition, brand visibility, and app engagement. In this role, you will lead paid advertising efforts across Meta and TikTok while supporting the broader digital marketing ecosystem, organic social content strategy, and search engine optimization (SEO). It is an ideal opportunity for a marketer skilled at running targeted acquisition campaigns and optimizing modern digital funnels.

Schedule: Part Time - 20h per week - flexible within Australian Business hours

Responsibilities

• Paid Social Campaign Management: Plan, set up, test, optimize, and manage direct-response paid ad campaigns across Meta (Facebook/Instagram) and TikTok Ads Manager.
• Ad Creative Strategy & Execution: Collaborate on and write high-converting ad copy and short-form video hooks/concepts (Reels/TikTok format) tailored to wellness and app installs/subscriptions.
• Performance Tracking & Optimization: Continuously monitor ROAS, CPA, and CPL metrics; run A/B creative and audience tests to optimize campaign efficiency.
• SEO & Organic Search Support (Bonus): Assist with basic search engine optimization (keyword research, metadata, website/landing page updates) to boost organic app/website search traffic.
• General Digital Marketing & Content Strategy: Support cross-channel marketing campaigns, blog content distribution, and email marketing initiatives to nurture leads and convert app trials.

Requirements

• Proven Paid Ads Expertise: Track record of setting up and scaling profitable ad campaigns on Meta Ads Manager and TikTok Ads Manager.
• Digital Marketing & SEO Knowledge: solid grasp of modern digital marketing strategies, funnel optimization, and baseline SEO best practices.
• Creative Mindset: Ability to draft engaging marketing copy and understand what visuals/hooks convert in the health, wellness, or subscription app space.
• Data-Driven & Analytical: Proficient in using analytics tools to assess ad performance and deliver data-backed campaign recommendations.
• Independent Execution: Highly proactive with exceptional communication skills, capable of taking ownership of performance targets with minimal supervision.
• Nice-to-Haves:
  • Experience managing paid campaigns for health/wellness brands, subscription apps, or service platforms.
  • Familiarity with the Australian market or experience working with Australian business clients.
  • Hands-on experience with tools like Canva, CapCut, Google Analytics, and WordPress/web-builders.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note
Please click the "APPLY" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

One application, multiple possibilities 
When you apply, our team reviews your background against all current openings, not just this one! If a different role fits your skills, we'll get in touch! We also encourage you to keep exploring our job board and apply directly to any position that excites you.