Overview
Our client is looking for a Social Media Marketing Specialist to drive brand awareness and customer engagement for a fast-growing e-commerce brand based in Los Angeles. Operating through Shopify with products spanning home decor, apparel, and pet supplies, they are focused on rapid growth across digital platforms. In this role, you will manage the entire social media ecosystem—from organic content to paid campaigns—working directly with the founder to scale monthly sales.

Schedule: Flexible, 20 hours per week (Client Timezone: Pacific Time)

Responsibilities

• Create and schedule consistent, engaging content across Instagram, TikTok, Facebook, and Facebook Marketplace
• Develop and execute content strategies based on current trends, audience demographics, and platform best practices
• Manage both organic social media growth and paid advertising campaigns on Meta and TikTok
• Produce a mix of graphics, short-form videos, reels, and compelling captions that drive engagement
• Engage with online communities, influencers, and potential customers through DMs, comments, and group interactions
• Monitor and optimize TikTok Shop performance and integration
• Provide detailed weekly reports on key metrics including clicks, followers, conversions, and campaign performance
• Collaborate with the founder to align social strategy with sales goals and scale revenue month over month

Requirements

Must-Have Requirements:

• Proven experience in social media marketing and content creation for e-commerce brands
• Strong knowledge of Instagram, TikTok, Facebook, and Facebook Marketplace
• Demonstrated ability to manage both organic content and paid ad campaigns
• Experience with Shopify or similar e-commerce platforms
• Portfolio showcasing successful social media campaigns with measurable results
• Ability to identify trends and create engaging, platform-specific content
• Excellent communication skills and responsiveness
• Strong analytical skills with experience in social media reporting and insights

Nice-to-Have Requirements:

• Bonus if you have experience with TikTok Shop setup and management
• It helps if you're familiar with Amazon or WooCommerce store management
• Bonus if you have connections with micro-influencers or experience in influencer outreach
• It helps if you have graphic design or video editing skills

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note
Please click the "APPLY" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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