Meta Ads & Conversion Consultant (Healthcare Lead Generation | Meta Ads + GoHighLevel)

About the Role
We are looking for an experienced Meta Ads performance marketer to join us on a contract basis and support an active healthcare lead-generation campaign. The account is already managed day to day; this engagement focuses on collaborative account review, performance analysis, and practical recommendations.

ROLE OBJECTIVE
Provide an experienced second perspective to strengthen decision-making across the full patient acquisition journey: Meta Ad -> Lead -> Booked Appointment -> Attended Appointment.

What You'll Help With
 Review campaign, ad-set, audience and creative performance and provide an independent perspective on what to hold, scale, pause or test.
 Evaluate CPL alongside downstream quality: Lead -> Booked, Cost per Booking, Booked -> Attended, Lead -> Attended and Cost per Attended Patient.
 Help distinguish normal short-term fluctuation from meaningful performance problems, especially when sample sizes are still small.
 Review Broad, Lookalike and other audience tests, plus signs of creative or audience fatigue.
 Use relevant GoHighLevel data to understand what happens after the lead enters the CRM and flag attribution, tracking or conversion-feedback gaps.
 Review appointment nurture and follow-up where it may affect attendance, and help structure clean tests around proposed changes.
 Join regular strategy calls to challenge assumptions constructively, share alternative perspectives, and recommend the next best actions.

How We Will Work Together
The engagement is designed to supplement the existing marketing lead with additional perspective and specialist depth. The role will mainly involve 1-2 strategy calls per week, account reviews, and occasional short analyses between calls when a specific issue needs a closer look.

Current Campaign Context
The account generates healthcare leads through Meta and tracks them through GoHighLevel. We are focused on improving performance across the full funnel, from lead generation through appointment booking and attendance.

Ideal Experience
 Strong hands-on Meta Ads lead-generation experience, including audience, creative and conversion testing.
 Experience analyzing performance beyond platform-reported leads or CPL.
 Comfort working with GoHighLevel or a similar CRM and connecting paid-media performance to downstream outcomes.
 Experience with appointment-based businesses; healthcare, clinic or medical lead generation is strongly preferred.
 Understanding of conversion tracking, attribution and CRM-to-Meta conversion feedback is highly valuable.
 Experience improving Booked -> Showed/Attended performance is a plus.

A Strong Fit Will
 Think analytically without overreacting to a few expensive days or a small sample.
 Look beyond Ads Manager and ask what happened to the lead after submission.
 Be comfortable saying there is not yet enough data to make a decision.
 Challenge assumptions constructively and explain the reasoning behind recommendations.
 Bring experience that complements an existing performance marketer rather than duplicating the same point of view.
 Prefer clear, actionable recommendations over lengthy reporting.

What Success Looks Like
 Greater confidence in which campaigns and audiences deserve budget.
 A clearer view of where the funnel is losing patients between lead, booking and attendance.
 Stronger testing methodology and fewer premature or overlapping changes.
 A prioritized roadmap of what to continue, stop, improve or test next.