Job Overview

We are looking for a B2B Cold Caller & Appointment Setter to conduct outbound calls to prospective local businesses and schedule qualified discovery meetings with decision-makers.

The client will provide the lead list, primarily sourced through Apollo, so the role will focus heavily on cold calling, qualifying prospects, handling initial objections, and booking appointments rather than lead sourcing.

The successful candidate should be confident, conversational, resilient, and able to understand the service well enough to communicate naturally instead of simply reading from a script. The role will initially focus on one primary advertising service, with training and supporting materials provided by the client.

Schedule

• Fixed schedule, 20 hours per week | Toronto, Canada Time Zone (ET)

Responsibilities

• Conduct outbound cold calls to company-provided leads.
• Speak with business owners, general managers, presidents, and marketing decision-makers.
• Introduce the company's local digital advertising service and explain its value to prospective advertisers.
• Qualify prospects and confirm that they are responsible for marketing decisions.
• Generate interest and schedule qualified discovery meetings directly on the client's calendar.
• Follow the provided call script while maintaining a natural and conversational approach.
• Handle common objections and questions confidently.
• Collect and verify prospect details including name, title, business information, phone number, email address, website, and location.
• Identify any preferred neighborhoods, venues, or areas the prospect would like the advertising network to focus on.
• Maintain accurate records of calls, outcomes, follow-ups, and booked appointments.
• Use client-provided calling tools and lead databases.
• Review call recordings and client feedback to continuously improve call quality and conversion.
• Build strong familiarity with the company's services to confidently communicate with prospects.
• Maintain consistent calling activity and momentum throughout the assigned shift.

Requirements

• Previous experience in appointment setting, cold calling, telemarketing, outbound sales, lead generation, or business development.
• Strong experience conducting B2B outbound calls.
• Excellent spoken English and professional communication skills.
• Confident and comfortable speaking with business owners and senior decision-makers.
• Strong listening and comprehension skills.
• Ability to think on your feet and respond naturally rather than relying entirely on a script.
• Comfortable handling rejection and maintaining motivation through high-volume cold calling.
• Strong objection-handling and rapport-building skills.
• Experience booking qualified appointments for sales teams or business owners.
• Organized and accurate when recording prospect and appointment information.
• Coachable and receptive to feedback based on recorded calls.
• Experience using Apollo, Zoom Phone, Calendly, CRM systems, or similar sales tools is an advantage.
• Experience with digital marketing, advertising, media, or other B2B services is preferred.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer
BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email us through the ‘Contact Us’ form on our official BruntWork website.