Overview:

Our client is seeking a high-energy, target-driven B2B Cold Calling Specialist (UK Commercial Finance) with proven UK commercial finance experience to drive their lead generation efforts in the UK commercial finance sector. In this role, you will be the front line of the sales process, introducing tailored finance solutions, such as business loans, asset finance, working capital, invoice finance, and merchant cash advances, to UK-based business owners and decision-makers.

This is an ideal position for a resilient communicator who has direct experience cold calling UK businesses, understands the UK commercial finance market, and has the confidence and communication skills to engage senior decision-makers by telephone.

Schedule: Monday to Friday - 9:00 AM to 6:00 PM, London, UK time (With a 1-hour unpaid break)

Responsibilities:

• Make at least 100 outbound B2B cold calls per day to UK-based business owners and decision-makers
• Clearly introduce tailored finance offerings, including business loans, asset finance, working capital, invoice finance, and merchant cash advances
• Qualify leads based on specific business criteria and suitability for various UK commercial lending solutions
• Secure 15 to 20 qualified appointments per week for the senior sales team
• Confidently handle objections and conduct consultative sales conversations with UK business owners, Directors, and C-Suite decision-makers
• Maintain accurate and detailed records of all activities and lead statuses within HubSpot
• Proactively follow up on warm leads and inbound enquiries to maximise conversion opportunities
• Contribute to the development of scripts, value-led messaging, and overall outreach strategy
• Provide weekly reports on call volumes, conversion rates, and relevant UK market insights to refine the sales approach

Requirements:

• UK Commercial Finance Experience: Minimum 2 years of proven experience within the UK commercial finance or lending market, specifically involving products such as business loans, asset finance, invoice finance, working capital, or merchant cash advances
• UK B2B Cold Calling Experience: Minimum 2 years of proven outbound B2B cold-calling experience specifically targeting UK businesses (General international cold-calling experience without UK exposure will not be considered equivalent)
• Excellent English Communication: Must have excellent spoken English and be able to communicate clearly, naturally, and professionally with UK business owners and senior decision-makers (Strong English comprehension, pronunciation, vocabulary, and objection-handling ability are essential)
• UK Decision-Maker Experience: Proven capability engaging UK Owners, Directors, Managing Directors, and C-Suite decision-makers by telephone
• Demonstrated Daily Output: Proven track record of consistently completing 100+ outbound B2B calls daily and securing 15 to 20 qualified appointments weekly, or demonstrable equivalent performance
• Commercial Finance Knowledge: Strong understanding of UK commercial finance products, terminology, qualification criteria, and the types of funding requirements faced by UK businesses
• Executive Presence: Confident, articulate, commercially aware, and capable of establishing credibility quickly during cold calls
• CRM Discipline: Hands-on proficiency with CRMs, preferably HubSpot, with strong data hygiene and disciplined pipeline tracking
• Drive & Resilience: Highly target-driven, organised, persistent, and resilient when navigating high rejection rates
• Voice Communication: Candidates must be able to demonstrate their English communication ability through the required voice recording assessment

Essential Details:

• Candidates whose experience is limited to customer service, inbound sales, social media outreach, general appointment setting, or non-UK cold calling will not meet the core requirements unless they can demonstrate relevant UK commercial finance and UK B2B cold-calling experience.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer:

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email through the ‘Contact Us’ form on our official BruntWork website.