Job Overview:

Our client is seeking a dedicated Digital Marketing Specialist (Google Ads & SEO) to fill their pipeline and keep their brand in front of the aviation community. In this role, you will own the execution of digital marketing across email/CRM marketing, online advertising management, local SEO and review management, and outbound lead generation. Working directly with the owner and interfacing with franchise headquarters, you will utilize an existing CRM, corporate templates, and defined airport territories to execute compliant, high-performing marketing campaigns.

Schedule: Monday to Friday, flexible during the client's business hours (US Eastern Time); Part-time role

Responsibilities:

• Email & CRM Marketing (~6 hrs/week): Build and run recurring service recall campaigns in ServiceMinder CRM; coordinate email campaigns with direct mail and online advertising; build follow-up email sequences for quoted-but-not-closed leads; maintain, deduplicate, and segment customer lists by aircraft type, airport, and service history; track and report weekly open, click, reply, and rebooking rates.
• Online Advertising Management (~5 hrs/week): Set up, manage, and optimize geo-targeted Google Ads campaigns within owner-approved spending caps; build and test ad copy, keywords, and negative keyword lists for aviation search terms; set up conversion tracking for calls and form fills; report cost-per-lead metrics weekly and provide budget recommendations.
• SEO, Directories & Reviews (~5 hrs/week): Maintain and post to Google Business Profiles; keep NAP (Name, Address, Phone) information consistent across directories; manage listings on aviation directories such as AirNav and FlightAware; draft content for airport-specific landing pages for owner approval; send review requests within 48 hours of job completion, and draft replies within 24 hours.
• Outbound Lead Generation (~4 hrs/week): Research aircraft owners, flight schools, charter operators, corporate flight departments, and Directors of Maintenance in the territory; enrich prospect records with contact details and aircraft information; draft personalized outreach emails and LinkedIn messages for the owner; maintain the prospect pipeline and log activity in the CRM.

Key Performance Indicators (KPIs):

• Qualified leads generated per month.
• Cost per lead from paid campaigns.
• Email open/reply rates and rebookings from recall campaigns.
• 2–4 new Google reviews per month.
• Weekly one-page marketing report delivered every Friday.

Requirements:

• 2+ years of hands-on digital marketing experience for a US or international business.
• Proven Google Ads experience with a track record of building and managing campaigns.
• Demonstrated SEO experience, including on-page optimization, local SEO, and keyword research.
• Experience with email marketing platforms (Mailchimp, Klaviyo, ActiveCampaign, or CRM email tools).
• Excellent written English communication skills for drafting copy aimed at detail-oriented clientele.
• Comfortable learning and operating new CRM systems (e.g., ServiceMinder).
• Highly organized, self-directed, and able to meet consistent weekly rhythms and deadlines.
• Reliable internet connection, quiet workspace, and availability for US Eastern time zone overlap.
• A work portfolio relevant to the role.

Preferred Qualifications:

• AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) experience with AI platforms like ChatGPT, Perplexity, and Google AI Overviews.
• Experience with StackAdapt or other programmatic advertising / DSP platforms.
• Direct mail campaign coordination experience.
• Google Business Profile management experience.
• Experience marketing for home services, detailing, or premium local service businesses.
• Basic Canva or graphic design skills for email and ad creatives.
• Interest in or knowledge of the aviation industry.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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