Social Media & Content Marketing Lead

Job Overview: We are seeking a proactive, self-driven Social Media & Content Marketing Lead to own, build, and drive our organic marketing strategy for our real estate and property management business. We don't want a passive task-executor—we need a creative strategist who brings ideas to the table, tells us what we should be doing, and executes high-impact organic campaigns. You will own our social channels, manage our weekly newsletter, boost our local Google presence, and strategically lay the groundwork for future channels like YouTube—all through zero-ad-budget, organic growth tactics.

Schedule & Timezone:

• Schedule Options: Monday–Thursday, 9:00 AM – 2:00 PM EST (20 hours/week, 5 hours/day) OR Monday–Friday, 4 hours/day starting at 7:00 AM EST
• Client Location/Timezone: Eastern Time (Portland, ME)

Key Responsibilities:

• Strategy & Ownership: Lead our organic social media strategy; bring proactive ideas, trends, and content plans to leadership rather than waiting for direction.
• Content Creation & Video Editing: Produce engaging graphics, write captions, and edit short-form videos (Reels/Shorts) across Instagram and Facebook, focusing on real estate and property management outreach.
• Weekly Newsletter Management: Write, design, and send our weekly email newsletter to nurture leads, engage property owners, and keep our community updated.
• Google Presence & Reputation Management: Manage and optimize our Google Business Profile to increase local search visibility, drive organic traffic, and execute strategies to consistently collect positive client reviews.
• Channel Expansion (Phased): Establish our baseline strategy on core platforms first, with a roadmap to expand into YouTube video content as our organic footprint grows.
• File & Project Management: Keep all digital assets organized in Dropbox and maintain a consistent, transparent content calendar.

Requirements:

• Portfolio Required: Must submit a digital portfolio or link showcasing original Canva graphic designs, sample short-form video edits (Reels/Shorts), and written content/captions. 
• Proactive Ownership: A self-starter mindset with the confidence to pitch new ideas, establish workflows, and guide leadership on marketing best practices.
• Organic Growth Expertise: Proven ability to build an audience, increase local brand awareness, and drive engagement without relying on paid advertising budgets.
• Design & Editing Tools: High proficiency in Canva for real estate graphic design and short-form video editing software.
• Email Marketing: Hands-on experience creating and scheduling email campaigns (e.g., Mailchimp).
• Local SEO & Google Business: Practical knowledge of optimizing Google profiles to drive organic local traffic and generate customer reviews.
• Communication & Collaboration: Excellent written English, strong storytelling ability, and a collaborative spirit who isn't afraid to ask questions to understand our team and clients.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations (for full-time roles only)

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.