Overview:

Our client is seeking a Social Media Manager (Content, Community & Growth) to build and grow their social media presence across Facebook, Instagram, and LinkedIn. This role will own the day-to-day social media function—from setting up business pages and developing content to community engagement, scheduling, and performance tracking. The ideal candidate is creative, organized, proactive, and understands how to create content that resonates with an adult 50+ audience, particularly those interested in healthy eating and wellness.

Schedule: Monday - Friday, Flexible hours from 10:00 AM to 9:00 PM Central Time (4 hours a day / 20 work hours per week)

Responsibilities:

• Set up and optimize business pages on Facebook, Instagram, and LinkedIn from scratch
• Develop and maintain a consistent social media content calendar
• Create, schedule, and publish reels, short-form videos, graphics, images, and written posts
• Write engaging captions and social media copy while maintaining consistent brand voice
• Monitor and respond to comments, messages, and audience inquiries
• Research social media trends, relevant topics, hashtags, and content formats
• Develop content strategies designed to increase reach, engagement, and audience growth
• Identify and target key demographics, particularly adults 50+ interested in healthy eating and wellness
• Support basic email marketing campaigns and related administrative tasks as needed
• Monitor content performance and provide regular insights and recommendations
• Continuously test and refine content based on engagement and performance data
• Work directly with the client to obtain content approvals before publishing

Requirements:

• Proven experience managing social media accounts for a business or brand
• Experience with Facebook, Instagram, and LinkedIn
• Strong understanding of social media algorithms, trends, and audience engagement
• Ability to create engaging visual and written content
• Strong copywriting and written communication skills
• Experience using social media scheduling and management tools
• Strong attention to detail and ability to maintain brand consistency
• Self-starter who can work independently with minimal supervision
• Basic understanding of SEO, hashtags, and social media optimization
• Experience with health, wellness, food, or lifestyle brands is a plus

Scope:

• Own the client's social media presence from initial page setup through ongoing management and growth
• Build a consistent content pipeline across three platforms
• Grow engagement and reach through relevant, audience-focused content
• Focus initially on the 50+ health-conscious demographic, then expand based on performance
• Collaborate directly with the client for approvals and strategic direction
• Use analytics and audience data to continuously improve the social media strategy

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

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