Position Overview

We are seeking a creative, fun, driven  Digital Marketing & Paid Media Specialist (Travel Industry) to elevate our agency’s brand presence and drive high-quality client leads. In this role, you will lead our marketing, social media strategy, design captivating visual and video content, and manage paid ad campaigns across Meta, Google, and Bing.

If you have a passion for travel, a talent for eye-catching visual design, and a track record of converting ad spend into qualified leads, we’d love to hear from you!

Schedule

• Flexible within the client's business hours of 9:00am-5:00pm Pacific Standard Time. 

• 20 hours / week

Key Responsibilities

1. Paid Advertising & PPC Management

• Meta Ads (Facebook & Instagram): Build, target, test, and optimize lead-generation campaigns focused on luxury travel, cruises, and custom itineraries.
• Search Engine Marketing (Google & Bing): Set up and manage Google Search, Performance Max, and Bing ad campaigns targeting high-intent travel buyers.
• A/B Testing & Optimization: Continually test ad copy, headlines, creative assets, and landing pages to minimize Cost Per Lead (CPL) and maximize Return on Ad Spend (ROAS).

2. Content Creation & Visual Media

• Graphic Design: Create visually stunning social posts, carousel ads, promotional banners, and marketing collaterals using Canva.

• Video Marketing: Produce engaging short-form marketing videos and reels (using Canva, CapCut, etc.) highlighting destinations, cruise offers, and agency perks.
• Brand Consistency: Ensure all visual assets maintain a cohesive, high-end brand tone across all digital channels.

3. Social Media Management & Organic Growth

• Manage organic social channels (Facebook, Instagram, LinkedIn), maintaining a consistent content calendar.
• Write compelling, travel-focused posts & ad copy and organic captions that resonate with target travelers.

4. Analytics & Reporting

• Track and report weekly key performance metrics (CPL, ROAS, click-through rates, and lead quality).
• Provide actionable insights to optimize campaign performance continuously.

Qualifications & Required Skills

• Proven Experience: 2+ years of hands-on experience managing paid digital ad campaigns (Meta Ads Manager, Google Ads, Bing/Microsoft Advertising) and keeping costs under control.
• Design & Video Tools: Expertise in Canva is required. Proficiency in video editing tools (CapCut, Canva Video Editor) for short-form ad creation.
• Travel Industry Knowledge: Prior experience marketing travel services, luxury cruise lines, or host travel agencies is preferred.
• Copywriting: Exceptional written communication skills with the ability to write persuasive, click-worthy ad copy.
• Analytical Mindset: Comfortable using Google Analytics and ad platform analytics to track conversions and guide campaign strategy.
• Self-Motivated: Strong time-management skills to thrive in a 20-hour/week environment with minimal supervision.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer
BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official email us through the ‘Contact Us’ form on our official BruntWork website.