Role Name

Senior Paid Media Buyer & Growth Specialist

Schedule

• Full-Time
• Monday - Friday
• 8:00 AM - 4:00 PM Arizona Time

Client Timezone

Arizona Time

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Client Overview

Our client is a rapidly growing US-based insurance lead generation company specializing in high-quality, TCPA-compliant leads through paid advertising across Meta, TikTok, Google, and X. Their business is built around performance marketing, delivering exclusive, real-time leads directly into clients' GoHighLevel (GHL) CRM systems.

They are seeking a highly experienced Paid Media professional who can drive campaign performance, optimize advertising spend, and build scalable paid acquisition strategies across multiple digital platforms.

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Job Description

As the Senior Paid Media Buyer & Growth Specialist, you will own the strategy, execution, optimization, and scaling of paid media campaigns across multiple advertising platforms. This role requires a highly analytical marketer who understands advanced media buying, conversion tracking, creative testing, and performance optimization.

You will collaborate closely with internal creative resources, providing strategic direction while continuously improving campaign efficiency, lead quality, and return on ad spend. Success in this role depends on your ability to build repeatable testing frameworks, maintain clean attribution, and scale campaigns while achieving aggressive CPL and CPA goals.

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Responsibilities

• Build, launch, optimize, and scale paid advertising campaigns across Meta, TikTok, Google Ads, and X.
• Manage campaign budgets, bidding strategies, pacing, and daily performance against CPL and CPA targets.
• Develop structured creative testing roadmaps by systematically testing messaging, hooks, creatives, offers, audiences, and landing pages.
• Collaborate with internal designers and video editors by providing creative direction and performance-based recommendations.
• Analyze campaign metrics including hook rates, video engagement, click-through rates, conversion rates, and lead quality.
• Implement and maintain advanced tracking infrastructure using Meta Conversions API (CAPI), Google Tag Manager (GTM), GA4, TikTok Events API, and offline conversion tracking.
• Ensure accurate attribution through proper UTM management and event tracking.
• Monitor campaign health and proactively manage ad fatigue, audience saturation, auction overlap, and budget scaling.
• Optimize campaign structures using CBO, ABO, Cost Caps, Bid Caps, and other advanced bidding strategies.
• Create executive-level performance dashboards and reports using Looker Studio, GA4, and other reporting tools.
• Continuously identify new growth opportunities through testing, experimentation, and platform best practices.
• Maintain organized documentation of campaign structures, testing results, and optimization strategies.

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Must-Have Requirements

• Proven experience managing at least $50,000 per month in paid advertising spend across one or more major advertising platforms.
• Extensive hands-on experience with Meta Ads Manager, Google Ads, TikTok Ads Manager, and/or X Ads.
• Strong understanding of direct response marketing and lead generation campaigns.
• Expert knowledge of Meta Conversions API (CAPI), Google Tag Manager (including server-side implementations), GA4, TikTok Events API, and offline conversion tracking.
• Experience with campaign optimization techniques including CBO, ABO, Cost Caps, Bid Caps, Value Optimization, and audience scaling.
• Strong analytical skills with the ability to interpret campaign data and make data-driven decisions.
• Experience building structured testing frameworks and documenting optimization results.
• Excellent organizational skills with meticulous attention to detail.
• Strong communication skills and ability to collaborate with creative and marketing teams.
• Ability to work independently in a fast-paced remote environment.

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Nice-to-Have Requirements

• Experience in life insurance, financial services, or regulated lead generation industries.
• Familiarity with GoHighLevel (GHL) and CRM-based lead routing.
• Experience with LeadConduit, TrustedForm, or similar lead certification platforms.
• Knowledge of TCPA compliance and Meta Special Ad Category advertising.
• Experience building executive dashboards using Looker Studio or similar BI tools.

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Why Join This Team?

• Full-time remote position with a stable Monday-Friday schedule.
• Opportunity to manage high-budget, high-impact paid media campaigns.
• Collaborate with an experienced creative and marketing team.
• Work with advanced advertising, analytics, and attribution technologies.
• Performance-driven environment with opportunities for professional growth.
• Long-term opportunity with a fast-growing organization focused on innovation and measurable results.

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