Job Overview:

Are you a creative strategist ready to take full ownership of end-to-end campaigns in a growing wellness space?

We’re looking for a proactive Digital Healthcare Marketing Lead (Graphic & Video Design) to lead digital campaigns, manage local events, and produce engaging visual content that boosts patient engagement and drives clinic growth. You’ll thrive in this hands-on role if you bring a background in healthcare, chiropractic, or allied health, coupled with experience in CRMs, email platforms, and GA4 analytics. Bring your storytelling flair and basic photography/videography skills to turn big ideas into high-impact visual stories that truly resonate with our community! 

Schedule:

Monday - Friday (Flexible Hours) 12:00 PM onwards (Auckland, New Zealand Time), with 1 hour unpaid break 

Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Create and maintain a marketing calendar, ensuring campaigns are planned and delivered on schedule.
• Plan and implement initiatives to attract new patients while increasing engagement and retention of existing patients.
• Develop promotional campaigns highlighting patient perks, discounts, and special offers.
• Manage the clinic's social media platforms, including content planning, creation, scheduling, community engagement, and performance tracking.
• Design high-quality marketing collateral and social media graphics that align with the clinic's brand identity.
• Create, script, edit, and publish engaging short- and long-form video content that addresses community interests, educates patients, and promotes the clinic's services.
• Execute both paid advertising campaigns and organic social media strategies.
• Coordinate and promote community events, workshops, and clinic initiatives.
• Manage marketing budgets and monitor campaign performance to maximize ROI.
• Collaborate closely with internal stakeholders and external marketing partners, vendors, and suppliers.
• Identify new marketing opportunities and recommend innovative ideas to grow brand awareness and patient acquisition.
• Track key marketing metrics and provide regular reports with insights and recommendations.
• Ensure all marketing materials remain consistent with the clinic's brand identity across all channels.

Requirements:

• 3+ years of experience in marketing, preferably in healthcare, wellness, or service-based businesses.
• Strong experience developing and executing end-to-end marketing strategies.
• Experience managing social media platforms and creating engaging content.
• Strong graphic design and content creation skills using Canva, Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro), or similar design tools.
• Proven experience scripting, editing, and producing engaging video content for social media and digital marketing, with the ability to create videos that respond to community needs and drive audience engagement.
• Knowledge of paid advertising platforms (Meta Ads, Google Ads, or similar).
• Experience planning and coordinating marketing events and promotional campaigns.
• Strong project management and organizational skills.
• Experience managing marketing budgets and evaluating campaign performance.
• Excellent written and verbal communication skills.
• Highly proactive with the ability to work independently, manage multiple projects, and take initiative.
• Creative thinker with strong problem-solving abilities and exceptional attention to detail.

Qualifications:

• Experience in healthcare, chiropractic, or allied health industries.
• Familiarity with email marketing platforms and CRM systems.
• Experience with Google Analytics, GA4, or other marketing analytics and reporting tools.
• Basic photography or videography experience is an advantage.

What Success Looks Like:

• Increased patient acquisition and retention through well-executed marketing campaigns.
• Consistent and engaging social media presence with measurable audience growth.
• High-quality graphic and video content that increases community engagement and strengthens the clinic's online presence.
• Successful planning and execution of clinic promotions, educational campaigns, and community events.
• Effective management of marketing budgets with a positive return on investment.
• Strong collaboration with internal teams and external stakeholders to support business growth.
• A consistent flow of creative, relevant, and engaging content that reflects the clinic's brand and responds to the needs and interests of the community.

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer:

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to [email protected]