Job Overview

Our client is seeking a highly organized, proactive, and relationship-driven Influencer Outreach & Relationships Coordinator to support the execution of a growing influencer marketing program.

This is a hands-on execution role focused on identifying creators, conducting personalized outreach, coordinating product gifting, nurturing long-term creator relationships, monitoring campaign activity, and maintaining accurate records throughout the influencer lifecycle.

The ideal candidate thrives in a fast-paced environment, enjoys building authentic relationships, is highly organized, and can confidently manage a large volume of conversations while ensuring every opportunity is followed through.

Schedule: Monday - Friday, 9:00 AM - 5:00 PM Australian Eastern Time (AET), with 1 hour unpaid break (40 work hours per week)

Responsibilities

Creator Research & Discovery

• Identify relevant creators across TikTok, Instagram, YouTube, and other social platforms.
• Research creator niches, hashtags, trends, and adjacent communities.
• Evaluate creators based on:
  • Audience relevance
  • Content quality
  • Engagement rates
  • Brand alignment
  • Geographic location
  • Growth potential
• Source nano-, micro-, and established influencers.
• Maintain an organized creator database with complete contact information and research notes.
• Prioritize creator segments according to campaign requirements.

Influencer Outreach

• Conduct high-volume personalized outreach through Email, Instagram Direct Messages, TikTok Messages, and other approved communication channels.
• Customize outreach messages to create authentic creator engagement.
• Manage ongoing follow-ups with non-responsive creators.
• Respond promptly to creator inquiries.
• Clearly communicate product gifting opportunities, campaign details, timelines, and participation requirements.
• Escalate commercial negotiations or complex creator requests when appropriate.
• Maintain a healthy and consistent outreach pipeline.

Product Gifting & Campaign Coordination

• Invite selected creators to participate in gifting campaigns.
• Collect shipping addresses and required product information.
• Coordinate fulfillment with internal teams.
• Monitor shipment progress and resolve delivery issues.
• Provide approved campaign briefs, messaging guidelines, and deadlines.
• Confirm product delivery with creators.
• Follow up to encourage content publication.
• Track all creator-generated content after gifting.

Creator Relationship Management

• Build professional, authentic, long-term relationships with creators.
• Maintain regular communication with high-potential creators.
• Ensure creators receive a positive experience throughout every campaign.
• Identify creators producing high-performing content.
• Recommend creators for potential long-term collaborations.
• Maintain detailed relationship histories and interaction notes.

Content Monitoring

• Monitor social platforms for creator content featuring the brand.
• Track published posts, story mentions, videos, links, posting dates, and available engagement metrics.
• Verify campaign requirements are correctly implemented, including brand mentions, promotional codes, links, and required disclosures.
• Flag inaccurate product information or content requiring follow-up.
• Identify high-performing content suitable for future marketing opportunities.

Pipeline Administration & Reporting

• Maintain accurate influencer CRM and outreach tracker.
• Track creators through each stage of the outreach process, including: Identified, Approved, Contacted, Replied, Gifted, Delivered, Posted, and Retained.
• Record all communications and next actions.
• Ensure timely follow-ups.
• Monitor campaign metrics including outreach volume, response rates, gift acceptance rates, delivery status, posting rates, content output, and creator performance.
• Prepare weekly activity reports highlighting completed work, upcoming priorities, campaign results, challenges, and opportunities.

Team Collaboration

• Collaborate closely with internal marketing stakeholders to execute influencer campaigns.
• Coordinate with team members to maintain one organized outreach pipeline.
• Prevent duplicate outreach.
• Follow established workflows, templates, and approval processes.
• Escalate issues proactively.
• Share creator feedback and market insights to improve campaign performance.

Requirements

• Strong relationship-building abilities.
• Professional and personable communication style.
• Outstanding organizational and time management skills.
• Strong follow-up discipline.
• Ability to manage multiple conversations simultaneously.
• Comfortable working toward activity and performance targets
• Good judgment regarding escalation of complex situations.
• Passion for social media, influencer marketing, and online communities.

Qualifications

• Minimum 1–3 years of experience in one or more of the following: Influencer Marketing, Creator Partnerships, Influencer Outreach, Community Management, Public Relations, Talent Coordination, or Social Media Marketing.
• Experience communicating directly with creators across multiple social media platforms.
• Experience managing influencer campaigns, creator outreach, or product gifting initiatives.
• Strong understanding of TikTok and Instagram creator ecosystems.
• Experience maintaining outreach trackers, spreadsheets, or CRM systems.
• Previous remote experience supporting international businesses is advantageous.
• Experience within consumer products, eCommerce, beauty, wellness, food & beverage, fashion, or lifestyle industries is highly desirable.

Preferred Tools & Platforms

• TikTok
• Instagram
• YouTube
• Google Sheets or Microsoft Excel
• CRM or Influencer Relationship Management tools
• Project Management platforms (Asana, Trello, ClickUp, Monday.com, or similar)

Key Performance Indicators (KPIs)

Success in this role will be measured by:

• Consistent execution of influencer outreach activities.
• Growth of qualified creator pipeline.
• Outreach volume and response rates.
• Product gifting accuracy and completion.
• Percentage of gifted creators publishing content.
• Creator relationship retention.
• Accuracy and completeness of CRM records.
• Timely completion of follow-ups.
• Weekly reporting quality.
• Overall contribution to influencer program growth.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.

Important Disclaimer

BruntWork never charges fees for applying or any part of the hiring process—it is 100% free. If you are ever asked for payment, please stop and report it immediately to our official social media platforms: Facebook, LinkedIn, TikTok, TikTok LATAM, Instagram LATAM