Overview

Architect a digital marketing strategy from the ground up for a US-based legal services firm specializing in business formation and work visas. Build and launch high-impact social media and paid ad campaigns targeting international professionals and entrepreneurs, driving qualified lead generation with total creative ownership.

Schedule: Monday to Friday, 11am to 3pm Eastern

Responsibilities

• Establish and manage Facebook and Instagram business presence including content strategy and posting schedule
• Create and execute paid advertising campaigns on Facebook, Instagram, and Google Ads targeting international audiences
• Develop creative ad campaigns that resonate with professionals in Western Europe, India, Australia, and China
• Design engaging content including posts, stories, and reels that avoid generic AI-generated appearance
• Analyze campaign performance data to determine which platforms and strategies deliver the best ROI for legal services
• Build lead generation funnels and qualifying mechanisms to identify potential clients interested in US business formation
• Adapt messaging and creative assets to reflect American business culture while appealing to international sensibilities
• Provide regular reporting on campaign performance, audience growth, and lead quality

Requirements

Must-Have Requirements

• Proven US experience managing both social media marketing and Google Ads campaigns
• Demonstrable creative skills with portfolio showing original, engaging content that goes beyond templates (APPLICATIONS WITH PORTFOLIOS WILL BE PRIORITIZED)
• Experience with B2B or professional services marketing, particularly targeting international audiences
• Strong understanding of Facebook and Instagram advertising platforms, algorithms, and best practices
• Ability to analyze campaign data and make strategic recommendations based on performance metrics
• Excellent communication skills and cultural awareness when creating content for diverse international markets
• Comfortable working independently to build marketing programs from the ground up

Nice-to-Have Requirements

• Bonus if you have experience marketing legal or professional services
• It helps if you've managed campaigns targeting multiple geographic regions simultaneously
• Bonus if you have experience with lead qualification and funnel optimization
• It helps if you're familiar with TikTok marketing for professional or B2B audiences

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.