Digital Growth & Automation Manager

Remote | Full-Time

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About the client

The client is transforming the fitness industry through innovative EMS technology, AI, and automation.

With studios across Australia and New Zealand, our mission is to help people improve their health through smarter, more efficient training while building one of the most technologically advanced fitness franchise networks in the world.

We're looking for an ambitious Digital Growth & Automation Manager who is passionate about growth marketing and excited by using AI, automation and modern digital marketing strategies to scale our business.

This is not a traditional marketing role.

You will work directly with the CEO to build scalable marketing systems, improve customer acquisition, automate business processes and drive measurable growth across the entire client network.

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Position Overview

The Digital Growth & Automation Manager is responsible for driving the client's digital growth by combining:

• Performance Marketing
• CRM & Customer Journey Automation
• AI & Business Automation
• SEO & Website Optimisation
• Analytics & Reporting
• Marketing Operations

Your primary objective is simple:

Generate more qualified leads, improve conversion rates, increase member retention and automate repetitive work across the business.

You will continually identify opportunities where AI, automation and smarter systems can replace manual processes, allowing the business to scale more efficiently.

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Key Responsibilities

1. Digital Growth & Performance Marketing

Own and optimise the client's digital acquisition strategy.

Responsibilities include:

• Manage Meta advertising campaigns
• Manage Google Ads campaigns
• Improve Return on Ad Spend (ROAS)
• Optimise Cost per Lead (CPL)
• Develop new lead generation campaigns
• Build and optimise landing pages
• Conduct A/B testing
• Improve conversion rates across all funnels
• Develop local area marketing campaigns for franchisees
• Analyse campaign performance and continuously optimise results

Success means generating more qualified leads at lower acquisition costs.

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2. CRM & Marketing Automation

Own the customer journey from first enquiry through long-term retention.

Responsibilities include:

• Build and optimise Go High Level workflows
• Create automated lead nurturing campaigns
• Design member onboarding journeys
• Build appointment reminders
• Create re-engagement campaigns
• Improve retention campaigns
• Segment customer databases
• Integrate CRM with Mindbody and other business systems
• Maintain CRM data quality
• Improve customer communication across Email, SMS and WhatsApp

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3. AI & Business Automation

This is a core responsibility of the role.

You will continuously identify opportunities to automate marketing, operational and administrative tasks using AI and modern automation platforms.

Examples include:

• AI-powered marketing workflows
• Automated reporting
• AI-generated content pipelines
• Internal AI assistants
• Customer support automation
• Knowledge base management
• Sales follow-up automation
• SOP generation
• Meeting summaries
• Workflow automation
• API integrations between business systems

You are expected to stay at the forefront of emerging AI technologies and continuously recommend, test and implement new solutions that improve productivity across the business.

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4. SEO & Website Optimisation

Drive long-term organic growth.

Responsibilities include:

• Improve website SEO
• Build high-converting landing pages
• Optimise WordPress websites
• Manage Elementor pages
• Improve page speed and user experience
• Implement technical SEO improvements
• Manage local SEO for franchise locations
• Publish AI-assisted blogs and educational content
• Improve website conversion rates

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5. AI-Assisted Content Systems

Rather than creating every piece of content manually, you will build scalable systems that transform raw content into high-quality marketing assets.

Responsibilities include:

• Build content production workflows
• Use AI to generate blogs, social posts and EDMs
• Convert studio videos into multiple pieces of content
• Manage content calendars
• Coordinate campaign assets
• Maintain brand consistency
• Oversee AI-generated creative production
• Collaborate with external designers and videographers when required

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6. Analytics & Reporting

Provide data-driven recommendations that improve business performance.

Responsibilities include:

• Campaign reporting
• Attribution analysis
• Dashboard development
• GA4 reporting
• Meta reporting
• CRM reporting
• Marketing ROI analysis
• Lead source analysis
• Customer lifecycle reporting
• Weekly executive growth reports

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Platforms You'll Work With

Marketing

• Meta Ads Manager
• Google Ads
• Google Analytics 4
• Google Tag Manager
• Google Search Console

CRM & Automation

• Go High Level
• Mindbody
• Zapier
• Make.com
• n8n
• APIs

AI

• ChatGPT
• Claude
• Gemini
• Perplexity
• AI image & video generation tools
• AI productivity tools

Website

• WordPress
• Elementor

Design & Content

• Canva
• Video editing platforms

Collaboration

• Google Workspace
• Asana
• Slack / WhatsApp

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Skills & Experience

Essential

• 5+ years in digital marketing or growth marketing
• Proven experience managing Meta Ads
• Experience managing Google Ads
• Strong understanding of SEO
• Strong experience with Go High Level or similar CRM platforms
• Experience building marketing automations
• Strong WordPress & Elementor experience
• Experience building landing pages and sales funnels
• Excellent understanding of conversion optimisation
• Strong analytical skills
• Excellent written English
• Highly organised and proactive
• Comfortable working remotely
• Commercial mindset with strong business acumen

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Highly Desirable

• AI-first mindset
• Experience implementing AI workflows
• Experience with Make.com, Zapier or n8n
• API integration experience
• Knowledge of GA4
• Looker Studio reporting
• Franchise or multi-location business experience
• Fitness, wellness or healthcare industry experience