Job Overview

Our client is seeking a proactive Digital Marketing & Lead Generation Specialist to take ownership of its digital presence and build a consistent pipeline of enquiries. Historically, the organization has grown through referrals and word-of-mouth; the focus of this role is to transition that success into structured digital marketing by strengthening brand visibility, growing social media engagement, and generating organic leads. This role requires a creative, proactive individual who is comfortable working independently and can develop marketing ideas aligned with a warm, person-centered brand.

Schedule

• Monday & Friday: 10:00 AM - 2:00 PM Victoria, AU Time 

• Tuesday & Thursday: 10:00 AM - 12:00 PM Victoria, AU Time 

• Wednesday: 10:00 AM - 1:00 PM Victoria, AU Time

Responsibilities

• Digital Marketing & Campaign Execution: Develop and implement simple digital marketing campaigns focused on lead generation. Identify creative "outside the box" strategies to reach new audiences while ensuring compliance with Australian advertising regulations.
• Social Media & Content Management: Manage social platforms with a consistent posting schedule. Create engaging content that reflects brand values, grows followers, and improves organic engagement through storytelling.
• Website & Lead Generation: Manage and update the organization’s website using Squarespace. Develop and optimize landing pages to improve enquiry pathways and visibility for both adult and children's services.
• Brand Alignment: Ensure all marketing content follows the organization’s branding, tone, and messaging. Maintain consistency across the website and social platforms to highlight real participants and staff.
• Performance Tracking: Monitor success measures including growth in organic enquiries, social media engagement, and website traffic conversions.

Requirements

• Experience: Proven experience in digital marketing or lead generation, specifically within regulated sectors such as healthcare or disability services.
• Technical Skills: Familiarity with Squarespace website management and Google tools.
• Compliance: Solid understanding of Australian advertising guidelines and NDIS-related marketing sensitivities.
• Mindset: Creative thinker who can work independently and take full ownership of the digital marketing function.

Independent Contractor Perks

• Permanent work from home
• Immediate hiring

Note

• Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.