Your Role: SEO Specialist / Digital Marketer
Schedule- Flexible anytime in Pacific Standard Time
Responsibilities:
- Develop and execute a comprehensive SEO strategy to improve organic search rankings for a luxury real estate brand
- Create and optimize hundreds of neighborhood-specific landing pages with authentic, high-quality written content
- Manage and grow the brand's social media presence across Instagram and YouTube to increase engagement and subscribers
- Set up and maintain automated email drip campaigns and workflows within Follow Up Boss CRM
- Integrate and optimize digital platforms including Google Business Profile, Zillow, and the company website for cohesive online visibility
- Monitor, analyze, and report on SEO performance metrics and provide actionable 30/60/90-day strategic plans
Requirements:
- Proven experience in SEO strategy and digital marketing, preferably within the real estate or luxury brand space
- Strong command of written English with the ability to produce polished, authentic content without excessive reliance on AI tools
- Experience with CRM platforms, particularly Follow Up Boss, and email marketing automation
- Self-directed professional who requires minimal supervision and can execute independently
- High level of attention to detail with a commitment to delivering premium-quality work
- Familiarity with real estate digital ecosystems including Zillow and Google Business Profile
Scope:
- Full-time engagement (40+ hours/week) during the initial buildout phase with potential transition to part-time
- Serve as the primary specialist responsible for all SEO, content creation, and digital marketing efforts
- Develop a measurable roadmap with clear milestones to track organic growth and online visibility improvements
- Manage the integration of all digital touchpoints to ensure a cohesive and professional brand presence
- Research competitor real estate websites and implement best practices tailored to the client's luxury positioning
- Provide strategic guidance on what it takes to achieve top Google rankings within the luxury real estate niche