Overview:

Our client is looking for a highly analytical and strategic Senior Lifecycle Marketing & CRM Manager to own customer retention, lifecycle marketing, and CRM across our portfolio of premium food brands. This role is responsible for maximizing customer lifetime value by developing and executing best-in-class lifecycle strategies across email, SMS, onsite experiences, customer segmentation, retention programs, subscriptions, loyalty, and post-purchase optimization.

The ideal candidate thinks beyond campaigns. You understand the complete customer journey and constantly identify opportunities to improve acquisition-to-retention performance through testing, automation, personalization, and data-driven decision making. You will also own the lifecycle revenue channel and be accountable for improving retention, repeat purchase rate, customer lifetime value (LTV), and overall profitability.

Schedule: Monday to Friday, 9:00 AM–6:00 PM PST

Responsibilities:

Lifecycle Strategy

• Own the end-to-end customer lifecycle strategy across all portfolio brands
• Develop retention strategies that increase repeat purchase rate and customer lifetime value
• Build lifecycle programs tailored to customer behavior, purchase history, engagement, and product preferences
• Continuously identify opportunities to improve customer experience throughout every stage of the customer journey

Email Marketing

• Own campaign strategy, planning, execution, QA, and reporting
• Maintain a rolling 90-day campaign calendar
• Develop promotional, educational, seasonal, product, community, and retention campaigns
• Optimize segmentation and personalization
• Ensure campaigns align with inventory, merchandising, operations, and business priorities
• Monitor deliverability and list health

SMS Marketing

• Own SMS strategy and campaign execution
• Develop integrated SMS and email experiences
• Optimize cadence, segmentation, compliance, personalization, and conversion
• Improve subscriber growth while minimizing opt-outs

Customer Journey & Marketing Automation

• Own and continuously optimize automated lifecycle flows including welcome series, browse abandonment, cart abandonment, checkout abandonment, post purchase, cross-sell, upsell, product education, replenishment, winback, lapsed customer reactivation, VIP, loyalty, subscription, review requests, referral programs, anniversary & birthday campaigns, back-in-stock, price drop, and sunset & suppression programs

Customer Segmentation

• Develop advanced segmentation strategies including new customers, repeat customers, high-value customers, VIP customers, subscribers, first-time purchasers, high-intent visitors, product affinity, geographic segments, purchase frequency, average order value, RFM segmentation, engagement segments, lapsed customers, and churn risk segments

Retention & Customer Growth

• Own initiatives that improve repeat purchase rate, customer lifetime value, purchase frequency, average order value, revenue per customer, retention rate, and churn reduction
• Develop personalized customer journeys based on behavior and purchase history

Onsite Conversion Optimization

• Partner with E-commerce to optimize onsite lifecycle experiences including email capture popups, SMS capture popups, returning customer offers, exit intent experiences, browse abandonment capture, landing page messaging, personalized offers, dynamic content, product recommendations, collection merchandising, promotional messaging, and shipping deadline messaging

Post Purchase Optimization

• Own the customer experience after purchase including thank-you page optimization, cross-sell opportunities, upsell campaigns, product education, review generation, referral programs, loyalty enrollment, subscription conversion, replenishment reminders, repeat purchase journeys, and customer satisfaction initiative

Loyalty & Subscription Growth

• Partner with ecommerce to improve loyalty enrollment, loyalty engagement, points redemption, VIP experiences, subscription acquisition, subscription retention, and subscription reactivation

Conversion Rate Optimization

• Partner with Paid Media and Ecommerce teams to improve landing page conversion, checkout completion, repeat conversion, funnel performance, revenue per visitor, and conversion rate

Experimentation & Testing

• Develop a structured experimentation roadmap across subject lines, preview text, creative, copy, offers, personalization, send time, audience segmentation, flow logic, product assortment, pricing presentation, landing pages, popups, forms, checkout messaging, and post-purchase offers
• Document learnings and implement winning tests

Analytics & Reporting

• Own lifecycle reporting including email revenue, SMS revenue, flow revenue, campaign attribution, customer retention, customer lifetime value, revenue per recipient, revenue per subscriber, repeat purchase rate, average order value, purchase frequency, deliverability, subscriber growth, list health, conversion rate, ROI, and testing performance
• Present actionable insights and recommendations to leadership

Cross-Functional Collaboration

• Work closely with Paid Media, Ecommerce, Creative, Merchandising, Operations, Customer Experience, and Executive Leadership
• Ensure lifecycle initiatives support overall business goals

Requirements:

• 5-7+ years managing lifecycle marketing for ecommerce brands
• Deep expertise in Klaviyo and strong understanding of Shopify
• Experience managing both Email and SMS marketing
• Strong understanding of customer segmentation and CRM strategy
• Experience with lifecycle automation and complex customer journeys
• Experience with A/B testing and experimentation frameworks
• Strong analytical skills with the ability to translate data into actionable growth initiatives
• Familiarity with subscription, loyalty, referral, and retention programs
• Experience with conversion rate optimization and onsite personalization
• Excellent project management and organizational skills
• Ability to manage multiple brands simultaneously

Preferred Experience:

• Premium DTC ecommerce
• Luxury or food & beverage brands
• Recharge, Rebuy, Postscript, Attentive, LoyaltyLion, Yotpo Loyalty, Okendo, Shoplift, Intelligems, or similar ecommerce tools
• GA4, Triple Whale, Looker Studio, and other analytics platforms
• AI-powered lifecycle marketing and personalization tools

Success Metrics:

• You will be measured on improvements to lifecycle revenue, email revenue, SMS revenue, flow revenue, repeat purchase rate, customer lifetime value (LTV), revenue per recipient, revenue per subscriber, subscriber growth, deliverability, open rate, click-through rate, conversion rate, average order value, purchase frequency, subscription growth, loyalty engagement, reactivation rate, churn reduction, and marketing ROI

Independent Contractor Perks:

• Permanent work from home
• Immediate hiring
• Health Insurance Coverage for eligible locations

Note:

Please click the "Apply" button to complete your application, including the assessment questions, technical check, and voice recording. Your hourly pay rate will be established based on your performance in the application process; submissions with all requirements fulfilled will receive priority review.